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New tobacco ad legislation near

Published on .

Congressmen from tobacco-growing states are ready to propose their own limits on tobacco advertising in a bid to forestall Food & Drug Administration regulation of tobacco. Sources say legislation to be introduced soon by Senate Minority Whip Wendell H. Ford (D., Ky.) will propose a ban on tobacco advertising in publications with 15% readership by those under smoking age--but will define readership as subscribers. The proposal would also impose new limits on outdoor tobacco ads. Both proposals are less restrictive than those put forth by the White House and the FDA.

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