FANCY BOOTS AND HOMEY EVENTS LURE SMOKERS
Philip Morris Drops Magazine Ads, Refocuses on Customer Interaction
U.S. SENATE SEEKS TOUGH NEW CURBS ON TOBACCO ADVERTISING
Would Prohibit Imagery and Color in Some Ads
SNUFF MAKER WITHDRAWS FTC OPINION REQUEST
Wanted Advice on Comparing Safety of Tobacco Products
TOBACCO-RELATED DISEASE IMPACT BY COUNTRY
Online Database of the Centers for Disease Control
The ban ends an estimated $35 million-a-year magazine, newspaper, outdoor and Internet tobacco advertising. Starting in May, unsolicited direct mail, coupons and free samples will be banned and promotions will be allowed only at point-of-sale.
The Independent of London reports that tobacco is responsible for 120,000 lung-cancer and heart-disease-related deaths a year in the U.K. The Department of Health estimates the ban on all forms of tobacco advertising and sponsorships will save 3,000 lives a year.
In a last burst of promotional activity tobacco marketer Gallaher ended the week with an intensive campaign for its two brands, Silk Cut cigarettes and Hamlet cigars.
Gallaher's agency for Silk Cut, M&C Saatchi, London, made the last tobacco ad promotion a play on the brand's long history of print ads. Those ads have featured slashed purple silk in depictions of everything from a cheese grater to the shower curtain scene from the movie Psycho.
Silk Cut's farewell includes a singing fat lady, clad in purple silk with a rent in the side of the dress. On Feb. 13, a large woman in slit purple silk toured London performing songs to emphasize that U.K. tobacco advertising is not over "Until the fat lady sings."
For Hamlet cigars, Gallaher marked 40 years of advertising by CDP Travissully, London, with a temporary Web site of it TV, cinema and radio ads. Decades of tobacco ads created the "Hamlet Moment," in which something goes terribly wrong for a regular guy who finds solace by lighting up a Hamlet.