×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tobacco advertising heats up in Canada

Published on .

The battle to win public support for limited tobacco advertising heated up on Dec. 20 when the Canadian Tobacco Manufacturers' Council took out full-page ads in Canada's major dailies promoting its new "voluntary code."

The code is the industry's counter to government plans announced Dec. 11 to seek an all-out ban on smoking advertising. Under its voluntary rules, complying tobacco companies won't advertise on radio and TV. Print ads will be product-based, showing neither people nor lifestyle themes. Health warnings attributed to the government will also be included.

For more on this story, go to the Facts & Features area.

Most Popular
In this article: