Tobacco advertising heats up in Canada

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The battle to win public support for limited tobacco advertising heated up on Dec. 20 when the Canadian Tobacco Manufacturers' Council took out full-page ads in Canada's major dailies promoting its new "voluntary code."

The code is the industry's counter to government plans announced Dec. 11 to seek an all-out ban on smoking advertising. Under its voluntary rules, complying tobacco companies won't advertise on radio and TV. Print ads will be product-based, showing neither people nor lifestyle themes. Health warnings attributed to the government will also be included.

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