Tobacco execs say no more 'Joes'

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Tobacco company executives pledged before the Senate Commerce Committee today never again to use cartoons in their advertising. However, the CEOs of Philip Morris Cos., RJR Nabisco, Brown & Williamson Tobacco Co., U.S. Tobacco Co. and Loews Corp. also said that, without some limit on their liability from lawsuits, and some financial certainty, they would refuse to otherwise voluntarily restrict their advertising and surrender First Amendment rights to communicate with consumers. Senate Commerce Committee Chairman John McCain (R., Ariz.) said he planned to try to draft bipartisan tobacco legislation starting March 12 and have a comprehensive measure for Congress to consider this year. House Republicans have suggested a comprehensive tobacco measure is unlikely this year.

Copyright February 1998, Crain Communications Inc.

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