RJR-Macdonald filed a constitutional challenge to regulations that force marketers to disclose the ingredients in their brands and the make-up of tobacco smoke.
Full-page ads handled in-house at RJR-Macdonald ran November 4 in daily newspapers in the province, pointing out that the marketer has complied with the new rules. Included was a toll-free phone number for callers to request a copy of RJR's analysis of tobacco smoke, which was filed as required in September.
"We have no problem with people being informed [about] what's in the products," says RJR spokeswoman Janet Hatfield in Toronto.
But, she adds: "Confidentiality is in question. [Government officials] want to disclose the recipe of our products. That could seriously endanger our competitiveness."
RJR has about 13% of the Canadian tobacco market. Export "A" is its No. 1 cigarette brand.
Provincial Health Minister Penny Priddy says the several new anti-smoking regulations introduced in June are meant to "hold the tobacco industry more accountable" for its products.
Canada's other major tobacco marketers - Imperial Tobacco along with Rothmans, Benson & Hedges - are expected to go to court this month to challenge other anti-smoking rules in the province.
Copyright November 1998, Crain Communications Inc.