Tobacco marketing spending jumped nearly 19% to $6.7 billion in 1998, according to the Federal Trade Commission's latest report on tobacco advertising, released late yesterday. The biggest increase was in value-added retail promotions, surging 60% to $1.6 billion. Slotting, or promotional, allowances continued to be by far the biggest single expenditure by tobacco marketers, with the figure reaching $2.9 billion, up 18%. The FTC's figures show magazine spending by tobacco companies shrinking, while newspaper spending increased.
Copyright June 2000, Crain Communications Inc.