Advertising agencies that handle work for any part of a tobacco company would be excluded from bidding for what could be a more than $200 million national anti-smoking advertising account. The campaign will be launched by a national tobacco-control group, being set up as a result of the settlement reached with state attorneys general. Former Florida Director of the Office of Tobacco Control Chuck Wolfe, hired last week to oversee the foundation, said he will make the recommendation to exclude agencies with "conflicts" at a June board meeting. The policy would exclude many major agencies from bidding on anti-tobacco work or media placement.
Copyright May 1999, Crain Communications Inc.