Mark Gault to managing director, McCann-Erickson Japan, Tokyo, from director-worldwide accounts, London. He succeeds John Fitzgerald, who left.
Felix L. Perez to president, Katz Hispanic Media, New York, from general sales manager, Univision WXTV.
Andy Bose to principal, Access Media International USA, New York, his new market research firm, from market researcher, IDC/LINK.
Paul Cuneo and John Buckley to senior partner-group creative directors, J. Walter Thompson USA, San Francisco, from partners. Also: Kieran Hannon to senior partner-account director from management supervisor.
Gary S. Balkema to head of Bayer Corp.'s Consumer Care Northern America region, Morris Township, N.J. He retains the title president-exec VP, Consumer Care division. Also: Richard W. Frank to general manager, Consumer Care, while retaining the title senior VP at Bayer Corp.
Wayne Buder, 39, to senior VP, True North Communications' Foote, Cone & Belding, San Francisco, and managing director of FCB Technology Group, from director of account management, Goldberg Moser O'Neill. He succeeds Dave Clauson, now senior VP and group managing director, TN Technologies.
Patricia Campbell to senior VP-new-business development, at financial services marketer Advanta, Horsham, Pa., from exec VP, Times Mirror Magazines, New York.
Sarah Beardsley to VP-business marketing, MCI Telecommunications, Atlanta, from director-large account market manage-ment.
Todd Brownrout to VP-advertising, Philadelphia Inquirer and Daily News, from retail director of advertising.
Neil Saunders to VP-director of planning, Citron Haligman Bedecarre, San Francisco, from senior account planner, Goldberg Moser O'Neill.
Gail Spiva to VP-associate media director, Gray Kirk/VanSant, Baltimore, from associate media director.
Ken Deutsch, 37, to VP-media director, Rives Carlbert, Houston, from VP-media director, Davis, Ball & Colombatto, Los Angeles.
Charles Stern died June 6 in Los Angeles after a brief battle with cancer. He was 63. Mr. Stern, president of Los Angeles' Charles H. Stern Agency, teamed James Garner with Polaroid and Merlin Olsen with FTD as presenters.
Pat Marcoccia, 35, to VP-group creative director, Winkler McManus, San Francisco, from senior writer, Ketchum Advertising. Also: Kimber Sterling, 33, to VP-media director, from associate media director, Anderson & Lembke.
Sally Reinman to director of strategic planning, Saatchi & Saatchi/Pacific, Torrance, Calif., from associate director of the Torrance office's strategic planning department.
Jennifer Drogosz to director of strategic marketing, Dick Clark Corporate Productions, Burbank, Calif., a new post, from account director, Suissa Miller, Santa Monica.
Ed Harrison to national advertising manager, the American Museum of Natural History's Natural History, New York, from Eastern sales manager. Also: Mary Blackmon to national sales manager from travel advertising manager, Worth. Both are new positions.