Togo's, Randolph, Mass., a chain of 260 primarily takeout restaurants, named Vitro Robertson, San Diego, as first agency of record for what could become a $10 million-plus account. Also competing were Allen & Gerritsen, Watertown, Mass.; Citron Haligman Bedecarre, San Francisco; Haggman Advertising, Marblehead, Mass.; and Heater Advertising and Simon & Partners, both Boston. Togo's, acquired by Allied Domecq Retailing USA in 1997, expects to launch a test broadcast campaign this summer. The chain in the future also may have its outlets paired with other Allied Domecq chains, such as Baskin-Robbins and Dunkin' Donuts. Consultant Margaret A. Coughlin of Intelligent Marketing Soultions, Concord, Mass. , handled the review. Other agency participants were not disclosed.
Copyright March 1999, Crain Communications Inc.