Client: Cadbury Schweppes
Brand: 7 Up
Title: "Sitting Still"
Agency: Y&R Advertising, New York
Oh, yeah, let's spend a lot of money to associate our food product with the image of a defecating fat man about to wipe himself. And Cadbury Schweppes wonders why its 7 Up brand is losing market share?
Everybody Choke Now |
Brand: Crunch Fitness Centers
Agency: Dimassimo Brand Advertising, New York
Probing for the humorous angle in a choke-to-death-while-eating theme, this Crunch spot turns it all into a new dance craze. Let's all get down and do the choke.
Real Cheap Mercedes|
Brand: Mercedes C-Sports Coupe
Title: "No Way"
Agency: Markley Newman Harty & Partners
In its continuing sad attempt to be everything to everybody, Mercedes --once the epitome of automotive elan -- has fielded new spots pitching the cheapness of its products. This one costs just $25,670, viewers are told.
Targeting Spring |
Brand: Spring Fashions
Agency: Peterson Milla Hooks, Minneapolis, Minn.
With a bright rock beat, colorful product shots and sense of youthful excitement, this commercial says a lot even though it has no words.
Time-Warped Sprout |
Client: Sony Computer Entertainment
Brand: PlayStation II
Agency: TBWA/Chiat/Day, New York
A seed spit into an open prarie many decades ago grows into a large tree that becomes the anchor point of a town. We watch it all go backward to the seed in a lesson in the consequences of small changes and the power of digital animation.
The Little Cog That Could|
Client: New Zealand Lottery
Agency: Saatchi & Saatchi, New York
This New Zealand cartoon commercial illustrates the dream of every lottery player: to win big and sail away from the hum-drum of daily work life.
Brand: Mercedes C Class
Agency: Springer & Jacoby, Hamburg, Germany
Do not adjust your set. That's how the picture is supposed to look. A German commercial uses electronic "snow" of the sort found in bad video dubs to illustrate a point about a vehicle's performance in winter weather.
Client: Las Vegas
Brand: Las Vegas Tourism
Agency: R&R Advertising, Las Vegas
"We got one guy missing in action. All we got is a set of dentures. What are we going to tell his wife?" asks one of the stars of this Las Vegas promo spot set around a morning-after breakfast table in a casino restaurant. The new campaign hypes the wild abandon of a Vegas vacation trip.