The campaign will include a 100th anniversary logo and tag on TV and print ads for the brand from Omnicom Group's DDB Worldwide, New York.
A "Circle of Kindness" promotion will ask quilters to donate mini-quilts to hang in 144 Ronald McDonald Houses. A donation will give quilters entry to a sweepstakes. The brand will donate $100,000 to Ronald McDonald Houses.
Georgia-Pacific earlier this week announced it was splitting into two parts, separating its consumer products and packaging business from its building products and distribution units.