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TOILETRIES/BEAUTY AIDS STARTLING IMAGES WAKE UP SLEEPY BAR SOAP BUSINESS, AND TAKE OFF TO THE TOP ALL ALONE

Published on .

Procter & Gamble Co.-Coast: "R.E.M." (Tatham Euro RSCG; Shelter Films; :30). A man is "deep in R.E.M. sleep, dreaming big dreams" (b&w quick-cuts of high diver, cowboy, bullfighter), when the alarm goes off and suddenly he doesn't feel so good. But he climbs into the shower, where the curtain glows and becomes a video screen showing a rocket taking off. Voiceover: "Coast is rocket fuel for the senses. It turns you back into a human dynamo."

Strong visual effects in the category's only winner.

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