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Tokyo Broadcasting System unveils interactive TV system

Published on .

Tokyo Broadcasting System has developed, in cooperation with the Internet consultancy Virtual Communications, a system that allows TV viewers to participate in a new game system. The new system makes use of unused radio and TV frequencies and the Internet.

That will allow, for instance, a bingo game to be simultaneously broadcast to 10,000 people. TBS' "Bitcast Broadcasting" may have advertising possibilities if companies provide free prizes for the games or become program sponsors.

Copyright October 1997, Crain Communications Inc.

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