Tom Freston

Published on .

Who gets what again?

Viacom will be made up of MTV Networks; BET, Paramount Pictures, Paramount Home Entertainment and Famous Music.

The troops:

CFO: Mike Dolan

General counsel: Michael Fricklas

Chief spokesfolk: Carole Robinson

Chief government rep in Washington: DeDe Lea, senior VP-government relations

HR chief: JoAnne Adams Griffiths

Key sales executive: Larry Divney, president-sales MTV Networks

The swinging door: Viacom CFO Richard Bressler exited in February; Viacom Senior VP-Treasurer Robert Freedline exited in March, replaced by Joseph Ianniello. Mr. Ianniello's future will become clear along with a handful of other executives when Viacom releases more details next week. William Roskin, exec VP-HR and administration exited September.

New-media guru: Jason Hirschhorn, MTV Networks, senior VP-digital music and media

Most trusted lieutenants: Judy McGrath, CEO MTV Networks; Brad Grey, chairman-CEO Paramount Pictures

Who's got immunity: Shari Redstone, non-executive chairman of Viacom

Growth strategy: International expansion of MTV Network channel; (eight out of 10 MTV viewers live outside the United States. ) Grow cable ad revenue and expand Viacom content across every platform.

Tom's road-show mantra: "The new Viacom has a real laser focus on content and cross promotion. Our sweet spot can be found in an excess of three areas; world-class cable networks, digital interactive media and filmed entertainment. Our strategy is real simple, to develop and distribute great television, digital interactive and film content worldwide on existing and emerging platforms."

Most valuable asset: Everyone wants their MTV. MTV Networks' group of channels claims to take 25› of every cable ad dollar in the U.S.

Possible acquisition targets: Viacom is reportedly in talks to buy online movie destination IFilm for $50 million. Neither party will comment, but it is clear Mr. Freston is more keen on acquisitions than his CBS counterpart. Hollywood-based IFilm serves up advance movie clips, video game trailers and videos sent in by the public. Its investors include Liberty Digital, Rainbow Media, Sony Pictures Entertainment and Vulcan Ventures among others.

Viacom would also appear to be in the chase for community-oriented Web sites that fit its youthful demographic. Reports suggest that Viacom was also interested in two companies snapped up by News Corp. within the last few weeks: Myspace.com and gaming site IGN.

Craziest new idea: Jon Stewart joking that MTV Networks should launch the fetus channel.

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