Estee Lauder Cos.' Aramis USA, New York, will break new TV ads tomorrow for Tommy and Tommy Girl fragrances, which it produces under a licensing deal with Tommy Hilfiger Corp. The $3.5 million December media buy will include all major networks and MTV, said Terry Darland, VP-marketing at Aramis. The spots are the first TV work for the fragrance from Kirshenbaum Bond & Partners, New York. Kirshenbaum and Deustch last year split the Hilfiger account, which had previously been handled by AG, New York, and Toth Design & Advertising, Concord, Mass.
Copyright November 2000, Crain Communications Inc.