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Published on .

Kellogg Co. spoons into Web sponsorships today, with the launch of Kellogg's Club K, an entertainment area on kids site Curiocity's FreeZone (freezone.com). Kids can interact with Tony the Tiger, chat with friends using instant messaging service Tony Talk and play a variety of games, including Quest for the Golden Cereal Bowl. Magnet Interactive Communications, Washington, created the sponsorship area, partnering with Curiocity and Kellogg's.
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