TOP 10 AGENCIES BY U.S. MEDIA BILLINGS

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Rank; Agency; U.S. media billings: 1993,1992,% change;Total billings 1993; Media % total billings

Newspaper

1 Bernard Hodes Group $160.0 $131.3 21.8 $195.9 81.7

2 Nationwide Advertising Service 136.1 130.5 4.3 160.1 85.0

3 DDB Needham Worldwide 112.2 98.5 14.0 1,909.7 5.9

4 Foote, Cone & Belding Communications 111.2 81.1 37.1 2,611.2 4.3

5 Saatchi & Saatchi Advertising 110.5 116.5 -5.2 1,818.0 6.1

6 Young & Rubicam 97.8 101.9 -4.0 1,764.1 5.5

7 McCann-Erickson Worldwide 94.3 90.0 4.8 1,635.6 5.8

8 BBDO Worldwide 91.0 96.4 -5.6 1,813.9 5.0

9 Grey Advertising 83.5 82.1 1.7 1,885.7 4.4

10 J. Walter Thompson Co. 75.5 97.5 -22.6 2,052.0 3.7

Consumer magazine

1 J. Walter Thompson Co. $251.7 $217.6 15.7 $2,052.0 12.3

2 D'Arcy Masius Benton & Bowles 246.0 238.0 3.4 2,061.4 11.9

3 Saatchi & Saatchi Advertising 244.7 265.2 -7.7 1,818.0 13.5

4 McCann-Erickson Worldwide 231.3 209.0 10.7 1,635.6 14.1

5 Lintas Worldwide 222.3 203.7 9.1 1,109.1 20.0

6 Grey Advertising 211.3 185.1 14.2 1,885.7 11.2

7 Foote, Cone & Belding Communications 208.2 179.1 16.2 2,611.2 8.0

8 Leo Burnett Co. 203.0 219.5 -7.5 2,106.4 9.6

9 Ogilvy & Mather Worldwide 176.9 118.2 49.7 1,620.0 10.9

10 Young & Rubicam 158.9 152.3 4.3 1,764.1 9.0

Sunday newspaper-distributed magazine

1 TBWA Advertising $15.0 $14.2 4.9 $342.0 4.4

2 D'Arcy Masius Benton & Bowles 10.7 10.4 2.9 2,061.4 0.5

3 Girgenti Hughes Butler & McDowell 10.2 7.8 30.8 161.9 6.3

4 LCF&L 8.1 5.8 40.7 219.3 3.7

5 Ross Roy Communications 3.5 5.4 -36.0 540.0 0.6

6 Bernstein-Rein Advertising 3.2 2.4 36.6 202.2 1.6

7 Sawyer Riley Compton 2.7 0.0 NA 36.6 7.4

8 Margeotes Fertitta Donaher & Weiss 2.7 2.0 31.8 163.8 1.6

9 BBDO Worldwide 2.1 6.4 -66.8 1,813.9 0.1

10 Foote, Cone & Belding Communications 2.0 1.0 97.6 2,611.2 0.1

Business publications

1 Ketchum Communications $52.1 $69.7 -25.2 $629.7 8.3

2 Foote, Cone & Belding Communications 47.1 39.5 19.0 2,611.2 1.8

3 McCann-Erickson Worldwide 45.0 42.0 7.1 1,635.6 2.8

4 BBDO Worldwide 43.9 42.6 3.2 1,813.9 2.4

5 Ogilvy & Mather Worldwide 40.8 36.5 11.8 1,620.0 2.5

6 J. Walter Thompson Co. 32.8 45.8 -28.5 2,052.0 1.6

7 Saatchi & Saatchi Advertising 32.4 18.5 75.1 1,818.0 1.8

8 CME KHBB 25.3 24.7 2.3 937.0 2.7

9 Hill, Holliday, Connors, Cosmopulos 25.3 17.5 44.6 281.6 9.0

10 Bernard Hodes Group 21.8 17.8 22.5 195.9 11.1

Medical journals

1 Klemtner Advertising $101.3 $98.5 2.8 $199.0 50.9

2 Lavey/Wolff/Swift 74.9 73.2 2.3 139.5 53.7

3 Cline, Davis & Mann 38.4 39.6 -3.2 127.9 30.0

4 McCann-Erickson Worldwide 33.1 31.0 6.8 1,635.6 2.0

5 Vicom/FCB 28.3 42.0 -32.6 157.5 18.0

6 Sudler & Hennessey 28.3 34.7 -18.4 192.0 14.7

7 Dorritie Lyons & Nickel 21.5 0.0 NA 66.9 32.1

8 Abelson-Taylor 15.6 14.5 7.8 52.1 30.0

9 Ferguson Communications Group 13.4 17.3 -23.0 242.3 5.5

10 Girgenti Hughes Butler & McDowell 13.0 9.9 31.3 161.9 8.0

Farm publications

1 Rumrill-Hoyt $12.3 $15.3 -19.6 $92.1 13.4

2 Lois/USA 8.0 5.0 60.0 271.0 3.0

3 Creswell, Munsell, Fultz & Zirbel 6.2 9.6 -35.4 88.6 7.0

4 Bader Rutter & Associates 5.7 5.5 3.6 76.3 7.5

5 Tucker Wayne/Luckie & Co. 3.0 3.5 -16.7 146.1 2.0

6 Valentine Radford Communications 2.8 3.8 -27.4 120.3 2.3

7 McCormick Advertising 1.6 1.0 64.0 21.6 7.3

8 Richardson, Myers & Donofrio 1.4 0.0 NA 85.9 1.7

9 Saatchi & Saatchi Advertising 1.4 1.8 -22.2 1,818.0 0.1

10 Sawyer Riley Compton 1.3 0.0 NA 36.6 3.6

Yellow Pages

1 TMP Worldwide $507.2 $500.8 1.3 $571.4 88.8

2 Berry Network 144.3 145.6 -0.9 144.3 100.0

3 Ketchum Communications 102.0 87.7 16.4 629.7 16.2

4 Foote, Cone & Belding Communications 75.1 73.5 2.2 2,611.2 2.9

5 D'Arcy Masius Benton & Bowles 53.7 48.6 10.5 2,061.4 2.6

6 Ruppman National Yellow Pages 45.0 36.0 25.0 45.1 99.7

7 Wunderman Cato Johnson Worldwide 20.5 17.7 16.4 536.6 3.8

8 Christenson, Barclay & Shaw 17.9 15.4 15.9 18.6 95.8

9 Rumrill-Hoyt 15.6 14.6 6.8 92.1 16.9

10 Bozell Worldwide 14.9 13.6 9.6 1,070.0 1.4

Spot TV

1 Foote, Cone & Belding Communications $508.0 $503.2 1.0 $2,611.2 19.5

2 Grey Advertising 460.4 353.2 30.4 1,885.7 24.4

3 Saatchi & Saatchi Advertising 411.4 446.5 -7.9 1,818.0 22.6

4 J. Walter Thompson Co. 403.4 388.2 3.9 2,052.0 19.7

5 CME KHBB 382.6 346.9 10.3 937.0 40.8

6 Wells Rich Greene BDDP 351.9 369.8 -4.8 882.6 39.9

7 BBDO Worldwide 330.2 317.8 3.9 1,813.9 18.2

8 D'Arcy Masius Benton & Bowles 325.0 330.0 -1.5 2,061.4 15.8

9 McCann-Erickson Worldwide 320.5 289.0 10.9 1,635.6 19.6

10 Ogilvy & Mather Worldwide 304.3 239.4 27.1 1,620.0 18.8

Network TV

1 Saatchi & Saatchi Advertising $812.7 $810.2 0.3 $1,818.0 44.7

2 Leo Burnett Co. 783.7 797.5 -1.7 2,106.4 37.2

3 D'Arcy Masius Benton & Bowles 769.0 721.5 6.6 2,061.4 37.3

4 J. Walter Thompson Co. 731.0 736.0 -0.7 2,052.0 35.6

5 Foote, Cone & Belding Communications 728.4 702.3 3.7 2,611.2 27.9

6 Grey Advertising 656.7 637.2 3.1 1,885.7 34.8

7 Young & Rubicam 645.8 673.0 -4.0 1,764.1 36.6

8 McCann-Erickson Worldwide 592.7 554.0 7.0 1,635.6 36.2

9 Ogilvy & Mather Worldwide 582.5 438.9 32.7 1,620.0 36.0

10 BBDO Worldwide 578.0 547.2 5.6 1,813.9 31.9

Cable TV

1 Wells Rich Greene BDDP $165.0 $56.0 194.6 $882.6 18.7

2 Leo Burnett Co. 145.3 125.6 15.6 2,106.4 6.9

3 Foote, Cone & Belding Communications 127.2 115.2 10.4 2,611.2 4.9

4 BBDO Worldwide 123.7 64.8 91.0 1,813.9 6.8

5 Grey Advertising 97.8 98.8 -1.0 1,885.7 5.2

6 Saatchi & Saatchi Advertising 93.3 85.1 9.6 1,818.0 5.1

7 McCann-Erickson Worldwide 92.2 84.0 9.8 1,635.6 5.6

8 DDB Needham Worldwide 82.7 96.1 -14.0 1,909.7 4.3

9 J. Walter Thompson Co. 62.9 47.0 33.7 2,052.0 3.1

10 D'Arcy Masius Benton & Bowles 62.0 107.0 -42.0 2,061.4 3.0

Syndicated TV

1 Leo Burnett Co. $148.6 $121.8 22.0 $2,106.4 7.1

2 D'Arcy Masius Benton & Bowles 106.7 48.4 120.4 2,061.4 5.2

3 Foote, Cone & Belding Communications 103.1 85.1 21.1 2,611.2 3.9

4 J. Walter Thompson Co. 67.3 62.3 8.0 2,052.0 3.3

5 McCann-Erickson Worldwide 64.6 57.0 13.3 1,635.6 3.9

6 Ogilvy & Mather Worldwide 59.5 45.6 30.5 1,620.0 3.7

7 Jordan, McGrath, Case & Taylor 54.0 40.0 35.0 410.0 13.2

8 Backer Spielvogel Bates Worldwide 40.7 44.7 -8.9 975.0 4.2

9 Saatchi & Saatchi Advertising 38.6 32.7 18.0 1,818.0 2.1

10 DDB Needham Worldwide 34.6 34.9 -0.8 1,909.7 1.8

Spot radio

1 DDB Needham Worldwide $123.4 $106.8 15.5 $1,909.7 6.5

2 Foote, Cone & Belding Communications 118.1 113.0 4.5 2,611.2 4.5

3 McCann-Erickson Worldwide 83.1 79.0 5.2 1,635.6 5.1

4 BBDO Worldwide 77.2 64.2 20.4 1,813.9 4.3

5 J. Walter Thompson Co. 76.0 71.3 6.6 2,052.0 3.7

6 CME KHBB 69.1 68.6 0.7 937.0 7.4

7 Backer Spielvogel Bates Worldwide 64.2 82.9 -22.6 975.0 6.6

8 D'Arcy Masius Benton & Bowles 61.3 82.7 -25.9 2,061.4 3.0

9 Ketchum Communications 58.3 50.5 15.3 629.7 9.3

10 Bozell Worldwide 49.8 44.5 11.9 1,070.0 4.7

Network radio

1 Ogilvy & Mather Worldwide $58.2 $42.1 38.3 $1,620.0 3.6

2 N W Ayer 53.4 42.2 26.7 781.0 6.8

3 D'Arcy Masius Benton & Bowles 38.0 46.4 -18.1 2,061.4 1.8

4 BBDO Worldwide 35.5 15.0 136.7 1,813.9 2.0

5 Leo Burnett Co. 23.2 8.0 191.5 2,106.4 1.1

6 J. Walter Thompson Co. 19.6 24.3 -19.1 2,052.0 1.0

7 Ross Roy Communications 18.8 12.8 46.4 540.0 3.5

8 Richards Group 16.5 13.8 19.6 205.0 8.0

9 DDB Needham Worldwide 14.0 30.3 -53.8 1,909.7 0.7

10 McCann-Erickson Worldwide 13.1 12.0 9.2 1,635.6 0.8

Outdoor

1 Leo Burnett Co. $122.6 $136.8 -10.4 $2,106.4 5.8

2 DDB Needham Worldwide 43.0 33.7 27.5 1,909.7 2.3

3 Ketchum Communications 34.8 25.3 37.5 629.7 5.5

4 J. Walter Thompson Co. 24.6 23.0 6.7 2,052.0 1.2

5 Backer Spielvogel Bates Worldwide 24.4 25.5 -4.3 975.0 2.5

6 Saatchi & Saatchi Advertising 23.4 16.7 40.1 1,818.0 1.3

7 Foote, Cone & Belding Communications 23.1 20.0 15.5 2,611.2 0.9

8 Young & Rubicam 22.9 32.3 -29.2 1,764.1 1.3

9 BBDO Worldwide 20.1 19.6 2.6 1,813.9 1.1

10 McCann-Erickson Worldwide 20.0 27.0 -25.9 1,635.

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