TOP 10 CATEGORIES AMONG 200 BRANDS BY 1993 SPENDING

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Measured ad spending Ad spending by media Number

Rank Company 1993 1992 % chg Print Broadcast Outdoor of brands

1 Automotive $4,256.2 $3,838.2 10.9 $1,442.1 $2,811.4 $2.7 30

2 Retail 2,864.1 2,632.2 8.8 1,766.9 1,093.3 3.9 31

3 Food 2,265.9 2,273.8 -0.3 256.1 2,002.0 7.8 24

4 Restaurants 1,470.3 1,336.4 10.0 17.6 1,428.1 24.6 12

5 Entertainment 1,381.7 1,142.9 20.9 473.7 901.8 6.2 13

6 Telephone 1,036.5 762.9 35.9 190.4 841.8 4.3 7

7 Personal care 776.9 642.5 20.9 254.4 522.5 0.0 13

8 Financial services 768.8 620.9 23.8 305.0 459.8 4.0 9

9 Beer 503.8 560.2 -10.1 13.8 464.5 25.4 3

10 Toys 418.9 382.6 9.5 10.2 408.7 0.0 7

Notes: Dollars are in millions. Totals include only brands from the Top 200. Source: Competitive Media Reporting.

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