TOP 10 COMPANIES BY 1993 AD SPENDING

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Total measured ad spending Ad spending by brands in 200 Number

Rank Company 1993 1992 % chg 1993 1992 % chg of brands

1 Procter & Gamble Co. $1,301.4 $1,174.8 10.8 $431.6 $352.5 22.4 7

2 General Motors Corp. 1,127.6 985.5 14.4 1,118.7 959.0 16.7 8

3 Philip Morris Cos. 1,001.1 1,073.4 -6.7 668.3 687.5 -2.8 6

4 Ford Motor Co. 743.6 616.7 20.6 716.2 597.1 20.0 2

5 PepsiCo 633.7 557.7 13.6 525.4 468.3 12.2 4

6 Sears, Roebuck & Co. 596.5 530.8 12.4 550.5 496.0 11.0 3

7 Chrysler Corp. 594.8 590.7 0.7 506.4 484.2 4.6 3

8 AT&T Co. 515.3 395.8 30.2 511.1 394.1 29.7 1

9 Toyota Motor Corp. 483.3 454.2 6.4 483.3 454.2 6.4 2

10 Unilever 461.8 431.9 6.9 51.0 55.2 -7.6 1

Notes: Dollars are in millions. Source: Competitive Media Reporting.

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