TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue Change 1994 pages Change

Automotive $494,347,286 +8.7% 8,478.1 +9.1%

Toiletries & cosmetics $349,775,277 +12.6% 6,038.5 -0.9%

Direct response cos. $346,253,425 +17.6% 9,373.7 +10.8%

Business/consumer svcs. $234,545,948 +8.5% 5,964.0 +8.5%

Apparel* $205,411,030 +0.4% 5,938.3 -5.1%

Foods & food products $201,158,444 +0.8% 2,526.0 -12.6%

Travel, hotels & resorts $198,216,328 +14.0% 5,533.0 +2.6%

Drugs & remedies $185,945,074 +14.2% 3,371.9 +14.0%

Computers** $142,308,800 +30.6% 2,693.6 +20.8%

Publishing & media $96,130,078 +12.5% 1,165.3 +3.1%

Revenue and page figures are from January-May 1994. *Includes footwear and accessories. **Includes office equipment & stationery. Source: Publishers Information Bureau

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