TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue Change 1994 pages Change

Automotive $129,812,792 +29.1% 2,254.8 +37.4%

Toiletries & cosmetics $77,274,767 +8.8% 1,375.3 -6.2%

Direct response cos. $65,961,898 +13.6% 1,786.3 +6.9%

Apparel** $59,738,622 +6.6% 1,593.4 +3.5%

Business & cons. svcs. $54,720,369 +19.6% 1,375.0 +16.0%

Food $46,980,566 -1.8% 552.8 -9.9%

Drugs & remedies $44,410,911 +52.2% 732.0 +37.5%

Travel, hotels & resorts $43,588,711 +5.4% 1,116.0 -9.0%

Computers & office equip. $26,127,889 +29.6% 533.0 +28.3%

Household furnishings*** $19,375,827 +24.5% 441.5 +14.2%

Revenue and page figures are from January-April 1994. *Includes accessories and equipment. **Includes footwear and accessories. ***Includes supplies and materials. Source: Publishers Information Bureau

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