TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue % chg 1994 pages % chg

Automotive* $947,386,094 +11.4 16,130.3 +13.0

Toiletries & cosmetics $694,881,512 +5.5 12,272.2 -4.8

Direct response cos. $686,989,266 +14.8 18,207.4 +8.4

Business & consumer svcs. $519,954,597 +4.3 12,427.9 +4.2

Apparel** $449,104,234 +2.7 12,695.9 -2.4

Food $397,024,793 +6.9 5,134.6 -2.8

Travel, hotels & resorts $371,647,425 +18.1 10,421.5 +3.8

Drugs & remedies $369,292,424 +19.9 6,517.0 +16.1

Computers & office equip. $290,105,818 +5.2 5,406.4 +5.2

Cigarettes & tobacco $216,035,284 +27.5 3,223.7 +14.3

Revenue and page figures are from January-October 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

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