TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

Published on .

Category 1994 revenue Change 1994 pages Change

Automotive* $829,983,175 +12.7% 14,393.9 +15.5%

Toiletries & cosmetics $614,271,480 +6.9% 10,727.4 -4.5%

Direct response cos. $608,297,145 +16.1% 16,437.8 +9.7%

Business & consumer svcs. $438,970,552 +4.5% 10,650.7 +4.3%

Apparel** $387,757,345 +3.6% 11.082.3 -1.4%

Food $348,321,992 +6.0% 4,487.6 -4.4%

Drugs & remedies $327,694,626 +21.6% 5,813.0 +19.3%

Travel, hotels & resorts $316,997,881 +18.2% 9,051.7 +4.7%

Computers & office equip. $245,624,794 +7.6% 4,808.8 +7.0%

Cigarettes & tobacco $181,014,835 +19.7% 2,753.9 +9.1%

Revenue and page figures are from January-September 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

In this article:
Most Popular