TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue Change 1994 pages Change

Automotive* $747,775,688 +11% 12,999.7 +13.3%

Direct response cos. $530,699,851 +16.7% 14,306.6 +10.4%

Toiletries & cosmetics $528,075,909 +6.8% 9,111.1 -4.8%

Business & consumer svcs. $376,476,724 +4.0% 9,183.9 +4.9%

Food $306,373,188 +2.9% 3,932.0 -6.5%

Drugs & remedies $285,542,112 +19.5% 5,121.5 +18.1%

Apparel** $304,348,850 +2.6% 8,863.7 -2.8%

Travel, hotels & resorts $271,174,225 +16.1% 7,675.6 +3.3%

Computers & office equip. $219,151,979 +15.2% 4,280.9 +13.2%

Cigarettes, tobacco $156,714,025 +16.3% 2,405.6 +6.2%

Revenue and page figures are from January-August 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

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