TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue Change 1994 pages Change

Automotive* $680,174,141 +10.9% 11,841.5 +12.8%

Direct response cos. $472,577,902 +18.1% 12,764.7 +11.6%

Toiletries & cosmetics $470,339,871 +8.7% 8,086.4 -4.0%

Business & consumer svcs. $332,189,041 +7.4% 8,166.7 +6.3%

Food $278,764,582 +2.7% 3,571.4 -7.4%

Drugs & remedies $254,108,787 +18.1% 4,624.6 +18.1%

Apparel** $250,875,577 +3.2% 7,268.2 -3.4%

Travel, hotels & resorts $250,450,499 +15.4% 7,063.5 +3.0%

Computers & office equip. $197,124,411 +20.8% 3,811.5 +16.6%

Cigarettes, tobacco $134,020,623 +13.0% 2,092.0 +4.4%

Revenue and page figures are from January-July 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

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