TOP 10 MAGAZINE AD CATEGORIES BY REVENUE (CHART)

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Category 1994 revenue Change 1994 pages Change

Automotive* $605,132,644 +10.5% 10,397.5 +10.5%

Toiletries & cosmetics $424,877,048 +11.2% 7,330.2 -2.5%

Direct response cos. $411,197,370 +17.1% 11,112.5 +11.2%

Business & consumer svcs. $283,123,668 +6.4% 7,110.5 +6.3%

Food 246,067,686 +2.8% 3,109.0 -8.6%

Apparel** 236,128,614 +3.0% 6,897.0 -2.7%

Travel, hotels & resorts 229,554,105 +14.3% 6,413.3 +3.0%

Drugs 226,430,303 +18.3% 4,093.6 +18.0%

Computers & office equip. 176,216,705 +27.2% 3,371.0 +20.2%

Cigarettes & tobacco 111,267,933 +6.7% 1,762.9 +0.4%

Revenue and ad page figures are from January-June 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau.

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