TOP 10 MAGAZINE AD CATEGORIES BY REVENUE

Published on .

Category 1995 revenue % chg 1995 pages % chg

Automotive* $328,789,153 31.8 5,415.8 26.2

Direct response cos. $244,706,243 3.0 6,432.3 -1.4

Toiletries & cosmetics $192,733,971 4.6 3,094.4 1.2

Computers $162,425,058 14.2 3,760.3 23.5

Foods & food products $160,710,076 40.2 1,916.2 30.3

Business & consumer svcs. $159,516,374 22.1 3,895.7 10.7

Apparel** $134,585,524 27.8 4,049.1 18.0

Travel, hotels, resorts $125,831,720 10.3 3,370.1 3.3

Drugs & remedies $110,300,668 8.5 1,903.7 -5.8

Publishing & media $72,053,211 28.0 851.5 22.9

Revenue and page figures are from January-March 1995. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

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