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TOP 10 MAGAZINE AD CATEGORIES BY REVENUE

Published on .

Category 1994 revenue % chg 1994 pages % chg

Automotive* $247,010,351 0.0 4,174.0 -3.8

Direct response cos. $219,648,153 +20.5 5,941.6 +13.5

Toiletries & cosmetics $184,341,992 +22.0 3,078.6 +3.8

Business & cons. svcs. $127,635,307 +9.6 3,317.4 +9.5

Food $114,509,220 -2.4 1,465.8 +15.0

Travel, hotels & resorts $113,480,870 +19.2 3,252.3 +8.5

Apparel** $104,820,145 -8.7 3,365.6 -10.7

Drugs & remedies $100,600,601 -1.5 1,926.9 +5.3

Computers & office equip. $76,338,710 +26.2 1,454.5 +12.8

Publishing & media $56,062,066 +12.8 689.4 +4.1

Revenue and page figures are from January-March 1994. *Includes accessories and equipment. **Includes footwear and accessories. Source: Publishers Information Bureau

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