×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TOP 10 SLOGANS

Published on .

1: "Diamonds are forever" (DeBeers)

2: "Just do it" (Nike)

3: "The pause that refreshes" (Coca-Cola)

4: "Tastes great, less filling" (Miller Lite)

5: "We try harder" (Avis)

6: "Good to the last drop" (Maxwell House)

7: "Breakfast of champions" (Wheaties)

8: "Does she . . . or doesn't she?" (Clairol)

9: "When it rains it pours" (Morton Salt)

10: "Where's the beef?" (Wendy's)

HONORABLE MENTIONS:

"Look Ma, no cavities!" (Crest toothpaste)

"Let your fingers do the walking" (Yellow Pages)

"Loose lips sink ships" (public service)

"M&Ms melt in your mouth, not in your hand" (M&M candies)

In this article:
Most Popular