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1: "Diamonds are forever" (DeBeers)

2: "Just do it" (Nike)

3: "The pause that refreshes" (Coca-Cola)

4: "Tastes great, less filling" (Miller Lite)

5: "We try harder" (Avis)

6: "Good to the last drop" (Maxwell House)

7: "Breakfast of champions" (Wheaties)

8: "Does she . . . or doesn't she?" (Clairol)

9: "When it rains it pours" (Morton Salt)

10: "Where's the beef?" (Wendy's)


"Look Ma, no cavities!" (Crest toothpaste)

"Let your fingers do the walking" (Yellow Pages)

"Loose lips sink ships" (public service)

"M&Ms melt in your mouth, not in your hand" (M&M candies)

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