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Top 10 Venezuelan agencies named

Published on .

CARACAS--A survey of 56 agencies carried out by Venezuelan marketing and advertising magazine Producto showed a total 1998 billings of $760 million across 1,031 accounts. Sixty-five percent of the billings were generated by the 10 biggest agencies, which together showed a 39% growth after inflation.

Two agencies, Vapro and Target, appeared in the Top Ten for the first time, while BBDO and Fischer Grey dropped out in 1998.

The rankings are: 1. JMC/Young & Rubicam, winnerfor the third straight year with $83.3 million; 2. J. Walter Thompson Co., $82.1 million; 3. Leo Burnett Co., $74.8 million; 4. McCann-Erickson, $48.4 million; 5. Concept ( Lowe Group), $41.8 millions; 6. Ars DMB&B, $35.6 million; 7. A.W. Nazca Saatchi & Saatchi, $34.7 million; 8. Vapro Publicidad, $32.1 million; 9. Roberto Eliaschev & Asociados (Ammirati Puris Lintas associate), $30.4 million; 10. Target DDB, $28.7 million.

Sole independent agency with 100% Venezuelan capital in the Top Ten was Vapro.

Copyright April 1999, Crain Communications Inc.

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