THE TOP 10

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Measured automotive ad spending for 1998

1. General Motors $2.1 billion

2. DaimlerChrysler $1.4 billion

3. Ford Motor Co. $1.1 billion

4. Toyota Motor Sales U.S.A. Inc. $652 million

5. American Honda Motor Co. $485 million

6. Nissan North America Inc. $461 million

7. Volkswagen of America Inc. $255 million

8. Mazda North American Operations $200 million

9. Mitsubishi Motor Sales of America Inc. $175 million

10. American Isuzu Motors Inc. $137 million

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