TOP 100 ADVERTISING CAMPAIGNS

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1: Volkswagen

Doyle Dane Bernbach

"Think small"

1960s

2: Coca-Cola

D'Arcy Co.

"The pause that refreshes"

1929

3: Marlboro

Leo Burnett Co.

The Marlboro Man

1955

4: Nike

Wieden & Kennedy

"Just do it"

1988

5: McDonald's

Needham, Harper & Steers

"You deserve a break today"

1971

6: DeBeers

N.W. Ayer & Partners

"A diamond is forever"

1939

7: Absolut Vodka

TBWA

The Absolut bottle

1981

8: Miller Lite beer

McCann-Erickson Worldwide

"Tastes great, less filling"

1974

9: Clairol

Foote, Cone & Belding

"Does she . . . or doesn't she?"

1957

10: Avis

Doyle Dane Bernbach

"We try harder"

1963

11: Federal Express

Ally & Gargano

"Fast talker"

1982

12: Apple Computer

Chiat/Day

"1984"

1984

13: Alka-Seltzer

Jack Tinker & Partners; Doyle Dane Bernbach; Wells, Rich, Greene

Various ads

1960s, '70s

14: Pepsi-Cola

Newell-Emmett Co.

"Pepsi-Cola hits the spot"

1940s

15: Maxwell House

Ogilvy, Benson & Mather

"Good to the last drop"

1959

16: Ivory Soap

Procter & Gamble Co.

"99 and 44/100's Pure"

1882

17: American Express

Ogilvy & Mather

"Do you know me?"

1975

18: U.S. Army

N.W. Ayer & Son

"Be all that you can be"

1981

19: Anacin

Ted Bates & Co.

"Fast, fast, fast relief"

1952

20: Rolling Stone

Fallon McElligott Rice

"Perception. Reality."

1985

21: Pepsi-Cola

Batton, Barton, Durstine & Osborn

"The Pepsi generation"

1964

22: Hathaway Shirts

Hewitt, Ogilvy, Benson & Mather

"The man in the Hathaway shirt"

1951

23: Burma-Shave

Allen Odell

Roadside signs in verse

1925

24: Burger King

BBDO

"Have it your way"

1973

25: Campbell Soup

BBDO

"M'm! M'm! Good!"

1930s

26: U.S. Forest Service

Advertising Council/Foote, Cone & Belding

Smokey Bear/"Only you can prevent forest fires"

1944

27: Budweiser

D'Arcy Masius Benton & Bowles

"This Bud's for you"

1970s

28: Maidenform

Norman, Craig & Kummel

"I dreamed I went shopping in my Maidenform bra"

1949

29: Victor Talking Machine Co.

Francis Barraud

"His master's voice"

1901

30: Jordan Motor Car Co.

Edward S. (Ned) Jordan

"Somewhere west of Laramie"

1923

31: Woodbury Soap

J. Walter Thompson Co.

"A skin you love to touch"

1911

32: Benson & Hedges 100s

Wells, Rich, Greene

"The disadvantages"

1960s

33: National Biscuit Co.

N.W. Ayer & Son

Uneeda Biscuits' Boy in Boots

1899

34: Energizer

Chiat/Day

The Energizer Bunny

1989

35: Morton Salt

N.W. Ayer & Son

"When it rains it pours"

1912

36: Chanel

Doyle Dane Bernbach

"Share the fantasy"

1979

37: Saturn

Hal Riney & Partners

"A different kind of company. A different kind of car."

1989

38: Crest toothpaste

Benton & Bowles

"Look, Ma! No cavities!"

1958

39: M&Ms

Ted Bates & Co.

"Melts in your mouth, not in your hands"

1954

40: Timex

W.B. Doner & Co and predecessor agencies

"Takes a licking and keeps on ticking"

1950s

41: Chevrolet

Campbell-Ewald

"See the USA in your Chevrolet"

1950s

42: Calvin Klein

In-house

"Know what comes between me and my Calvins? Nothing!"

1980s

43: Reagan for President

Tuesday Team

"It's morning again in America"

1984

44: Winston cigarettes

Wm. Esty & Co.

"Winston tastes good -- like a cigarette should"

1954

45: U.S. School of Music

Ruthrauff & Ryan

"They laughed when I sat down at the piano, but when I started to play!"

1925

46: Camel cigarettes

N.W. Ayer & Son

"I'd walk a mile for a Camel"

1921

47: Wendy's

Dancer Fitzgerald Sample

"Where's the beef?"

1984

48: Listerine

Lambert & Feasley

"Always a bridesmaid, but never a bride"

1923

49: Cadillac

MacManus, John & Adams

"The penalty of leadership"

1915

50: Keep America Beautiful

Advertising Council/Marsteller Inc.

"Crying Indian"

1971

51: Charmin

Benton & Bowles

"Please don't squeeze the Charmin"

1964

52: Wheaties

Blackett-Sample-Hummert

"Breakfast of champions"

53: Coca-Cola

McCann-Erickson

"It's the real thing"

1970

54: Greyhound

Grey Advertising

"It's such a comfort to take the bus and leave the driving to us"

1957

55: Kellogg's Rice Krispies

Leo Burnett Co.

"Snap! Crackle! and Pop!"

1940s

56: Polaroid

Doyle Dane Bernbach

"It's so simple"

1977

57: Gillette

McCann-Erickson

"Look sharp, feel sharp"

1940s

58: Levy's Rye Bread

Doyle Dane Bernbach

"You don't have to be Jewish to love Levy's Rye Bread"

1949

59: Pepsodent

Foote, Cone & Belding

"You'll wonder where the yellow went"

1956

60: Lucky Strike cigarettes

Lord & Thomas

"Reach for a Lucky instead of a sweet"

1920s

61: 7 UP

J. Walter Thompson Co.

"The Uncola"

1970s

62: Wisk detergent

BBDO

"Ring around the collar"

1968

63: Sunsweet Prunes

Freberg Ltd.

"Today the pits, tomorrow the wrinkles"

1970s

64: Life cereal

Doyle Dane Bernbach

"Hey, Mikey"

1972

65: Hertz

Norman, Craig & Kummel

"Let Hertz put you in the driver's seat"

1961

66: Foster Grant

Geer, Dubois

"Who's that behind those Foster Grants?"

1965

67: Perdue chicken

Scali, McCabe, Sloves

"It takes a tough man to make a tender chicken"

1971

68: Hallmark

Foote, Cone & Belding

"When you care enough to send the very best"

1930s

69: Springmaid sheets

In-house

"A buck well spent"

1948

70: Queensboro Corp.

WEAF, NYC

Jackson Heights Apt. Homes

1920S

71: Steinway & Sons

N.W. Ayer & Son

"The instrument of the immortals"

1919

72: Levi's jeans

Foote, Cone & Belding

"501 Blues"

1984

73: Blackglama-Great Lakes Mink

Peter Rogers Group

"What becomes a legend most?"

1960s

74: Blue Nun wine

Della Femina, Travisano & Partners

Stiller & Meara campaign

1970s

75: Hamm's beer

Campbell-Mithun

"From the Land Of Sky Blue Waters"

1950s

76: Quaker Puffed Wheat

Lord & Thomas

"Shot from guns"

1920s

77: ESPN Sports

Wieden & Kennedy

"This is SportsCenter"

1995

78: Molson Beer

Moving & Talking Picture Co.

Laughing couple

1980s

79: California Milk Processor Board

Goodby, Silverstein & Partners

"Got Milk?"

1993

80: AT&T

N.W. Ayer & Son

"Reach out and touch someone"

1979

81: Brylcreem

Kenyon & Eckhardt

"A little dab'll do ya"

82: Carling Black Label beer

Lang, Fisher & Stashower

"Hey, Mabel! Black Label!"

1940s

83: Isuzu

Della Femina, Travisano & Partners

"Lying Joe Isuzu"

1980s

84: BMW

Ammirati & Puris

"The ultimate driving machine"

1970s

85: Texaco

Benton & Bowles

"You can trust your car to the men who wear the star"

1940s

86: Coca-Cola

Creative Artists Agency

"Always"

1993

87: Xerox

Needham, Harper & Steers

"It's a miracle"

1975

88: Bartles & Jaymes

Hal Riney & Partners

"Frank and Ed"

1985

89: Dannon Yogurt

Marsteller Inc.

Old People in Russia

1970s

90: Volvo

Scali, McCabe, Sloves

Average life of a car in Sweden

1960s

91: Motel 6

Richards Group

"We'll leave a light on for you"

1988

92: Jell-O

Young & Rubicam

Bill Cosby with kids

1975

93: IBM

Lord, Geller, Federico, Einstein

Chaplin's Little Tramp character

1982

94: American Tourister

Doyle Dane Bernbach

The Gorilla

late 1960s

95: Right Guard

BBDO

"Hi guy!"

1960s

96: Maypo

Fletcher, Calkins & Holden

"I want my Maypo"

1960s

97: Bufferin

Young & Rubicam

Pounding heartbeat

1960

98: Arrow Shirts

Young & Rubicam

"My friend, Joe Holmes, is now a horse"

1938

99: Young & Rubicam

Young & Rubicam

"Impact"

1930

100: Lyndon Johnson for President

Doyle Dane Bernbach

"Daisy"

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