TOP 100 U.S. AGENCY BRANDS

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Top 100 U.S. agency brands

Rank U.S. gross income U.S. billings

1992 1991 Agency brand, headquarters 1992 % chg 1992 % chg

1 1 Leo Burnett Co., Chicago $313.8 4.9 $2,104.1 3.1

2 4 J. Walter Thompson Co., New York 268.8 14.9 1,892.2 14.0

3 2 Saatchi & Saatchi Advertising, New York 268.2 -4.0 1,849.7 -0.7

4 5 Grey Advertising, New York 240.1 5.5 1,595.5 5.1

5 6 McCann-Erickson Worldwide, New York 236.7 7.0 1,578.7 6.0

6 3 DDB Needham Worldwide, New York 229.4 -6.1 1,910.7 -6.0

7 7 Ogilvy & Mather Worldwide, New York 215.70 2.0 1,443.7 -1.5

8 8 BBDO Worldwide, New York 215.68 2.0 1,646.9 6.0

9 9 Foote, Cone & Belding Communications, Chicago 214.1 4.5 2,154.6 5.1

10 10 D'Arcy Masius Benton & Bowles, New York 198.6 -1.6 2,016.8 -1.5

11 11 Young & Rubicam, New York 194.8 -1.7 1,835.5 -5.0

12 12 Backer Spielvogel Bates Worldwide, New York 146.4 -9.5 976.0 -9.5

13 13 CME KHBB, Minneapolis 136.0 2.8 1,008.5 3.4

14 14 Lintas:Worldwide, New York 124.6 2.4 830.3 2.2

15 17 Ketchum Communications, Pittsburgh 107.7 4.6 833.7 2.4

16 16 Bozell, New York 106.3 3.0 850.0 6.1

17 15 Wells Rich Greene BDDP, New York 99.0 -5.7 919.0 -0.5

18 20 Chiat/Day, Venice, Calif. 98.8 33.7 760.6 33.9

19 19 N W Ayer, New York 88.0 13.8 848.0 14.7

20 18 Ross Roy Advertising, Bloomfield Hills, Mich. 81.4 1.0 542.3 1.1

21 22 Lintas:Marketing Communications, New York 76.4 26.2 509.4 26.2

22 21 TMP Worldwide, New York 75.1 22.4 500.8 22.4

23 33 Alcone Sims O'Brien, Irvine, Calif. 68.5 64.3 316.4 15.3

24 23 Wunderman Cato Johnson Worldwide, New York 65.6 9.2 483.6 20.6

25 25 DIMAC Direct, Bridgeton, Mo. 57.7 10.0 163.5 17.8

26 28 Ogilvy & Mather Direct, New York 57.0 14.1 379.8 14.1

27 27 Admarketing, Los Angeles 54.7 7.8 329.7 3.9

28 26 Earle Palmer Brown Cos., Bethesda, Md. 52.6 1.9 408.8 0.7

29 29 Hal Riney & Partners, San Francisco 52.5 7.6 350.0 7.7

30 24 Hill, Holliday, Connors, Cosmopulos, Boston 50.7 -5.4 338.0 -5.4

31 30 TBWA Advertising, New York 48.8 7.2 325.6 7.2

32 32 Temerlin McClain, Irving, Texas 48.0 14.3 440.0 25.7

33 38 Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York 46.0 23.6 500.6 23.6

34 39 Ferguson Communications Group, Parsippany, N.J. 45.9 24.0 220.1 27.1

35 41 Bronner Slosberg Humphrey, Boston 45.1 34.7 301.0 34.7

36 31 Rapp Collins Worldwide, New York 43.6 -3.2 333.2 -5.2

37 34 Jordan, McGrath, Case & Taylor, New York 42.2 3.1 361.2 5.8

38 43 Ammirati & Puris, New York 40.6 25.0 325.0 30.0

39 36 W.B. Doner & Co., Southfield, Mich. 37.7 -3.4 295.7 -0.4

40 37 Lowe & Partners, New York 36.9 -2.1 267.8 -1.5

41 40 Ally & Gargano, New York 35.3 0.3 303.5 0.2

42 44 Lois/USA, New York 34.6 8.1 266.0 12.2

43 42 Tatham Euro RSCG, Chicago 34.1 2.0 349.6 7.7

44 45 Avrett, Free & Ginsberg, New York 31.4 1.9 260.0 6.1

45 50 Nelson Communications, New York 31.0 12.5 206.8 12.5

46 53 Berry Network, Dayton, Ohio 30.6 14.2 145.6 -1.4

47 47 Medicus Intercon International, New York 30.5 8.2 253.8 10.5

48 54 Arnold, Boston 30.3 16.5 213.7 17.0

49 46 FCB Direct, Chicago 29.8 -1.1 198.8 -1.1

50 51 Team One Advertising, El Segundo, Calif. 29.6 7.4 197.0 7.4

51 56 Klemtner Advertising, New York 29.0 13.7 193.5 13.7

52 49 Sudler & Hennessey, New York 28.8 4.5 192.1 4.5

53 67 William Douglas McAdams Inc., New York 28.1 26.3 196.2 26.2

54 60 Keller-Crescent Co., Evansville, Ind. 27.7 14.5 132.3 9.0

55 52 Clarion Marketing & Communications, Greenwich, Conn. 27.6 3.0 208.1 3.0

56 75 GSD&M, Austin, Texas 27.1 35.3 201.1 34.5

57 55 EvansGroup, Salt Lake City 26.8 3.9 188.3 5.5

58 64 Kobs & Draft, Chicago 26.1 11.7 174.2 11.7

59 59 Richards Group, Dallas 25.700 2.6 182.5 1.3

60 48 Comart, New York 25.659 -8.5 140.6 -8.6

61 66 Margeotes Fertitta & Weiss, New York 25.616 14.4 152.0 4.3

62 61 Warwick Baker & Fiore, New York 25.500 6.3 170.0 6.3

63 62 Bernard Hodes Group, New York 25.148 6.9 167.7 6.9

64 71 Scali, McCabe, Sloves, New York 25.144 17.3 182.5 20.1

65 88 Goodby, Berlin & Silverstein, San Francisco 25.063 42.5 166.4 41.9

66 72 Wieden & Kennedy, Portland, Ore. 25.000 21.2 220.0 33.3

67 58 LCF&L, New York 24.784 -1.6 208.7 -3.0

68 35 McCaffrey & McCall, New York 24.565 -38.5 200.0 -25.0

69 63 Kallir, Philips, Ross, New York 23.898 1.8 193.9 4.1

70 70 Fahlgren Martin, Parkersburg, W.Va. 23.809 10.2 158.8 11.2

71 57 Nationwide Advertising Service, Cleveland 23.584 -7.4 157.2 -7.4

72 68 Griffin Bacal, New York 23.475 5.5 182.6 5.1

73 76 Bloom FCA, New York 23.300 16.5 215.0 13.7

74 95 Chapman Direct, New York 22.979 35.3 153.3 35.3

75 80 Bayer Bess Vanderwarker, Chicago 22.601 18.2 151.3 20.8

76 84 Barry Blau & Partners, Fairfield, Conn. 22.451 20.1 151.4 19.2

77 92 Martin Agency, Richmond, Va. 22.395 29.6 148.0 30.4

78 65 Dailey & Associates, Los Angeles 22.288 -4.5 148.7 -4.5

79 69 Lavey/Wolff/Swift, New York 22.001 1.7 146.7 1.7

80 87 Tucker Wayne/Luckie & Co., Atlanta 21.983 22.0 153.6 17.1

81 79 Rubin Postaer & Associates, Santa Monica, Calif. 21.732 13.3 210.8 16.6

82 81 Lord, Dentsu & Partners, New York 21.502 13.4 158.0 4.2

83 85 Cramer-Krasselt, Milwaukee 21.148 14.5 141.5 12.0

84 94 Bernstein-Rein Advertising, Kansas City, Mo. 20.795 21.9 159.1 12.7

85 77 AC&R Advertising, New York 20.704 4.1 181.6 5.1

86 78 Eisaman, Johns & Laws, Los Angeles 20.425 6.3 150.0 2.2

87 82 Grey Direct International, New York 20.250 8.0 135.0 8.0

88 91 Vicom/FCB, San Francisco 20.020 15.4 133.5 15.3

89 74 Direct Marketing Group, New York 19.800 -1.5 130.1 -1.4

90 105 Devon Direct Marketing & Advertising, Berwyn, Pa. 19.300 30.4 122.3 23.4

91 120 Girgenti, Hughes, Butler & McDowell, New York 18.600 57.6 123.7 57.2

92 102 Ingalls, Quinn & Johnson, Boston 18.201 18.0 140.0 0.7

93 89 Meldrum & Fewsmith, Cleveland 18.065 3.7 119.8 3.1

94 93 Weightman Group, Philadelphia 18.000 5.3 120.0 5.3

95 114 Long, Haymes & Carr, Winston-Salem, N.C. 17.880 36.1 119.3 36.1

96 108 Valentine-Radford Advertising, Kansas City 17.850 24.8 119.1 24.8

97 101 Gross Townsend Frank Hoffman, New York 17.600 12.1 117.5 12.2

98 97 Partners & Shevack, New York 17.445 4.1 178.9 4.1

99 96 Calet, Hirsch & Ferrell, New York 17.300 3.0 115.0 2.7

100 128 Deutsch/D

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