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TOP 50 AD ORGANIZATIONS IN THE WORLD FROM AYER TO Y&R, EVERYTHING ONE NEEDS TO KNOW ABOUT THE TOP SHOPS; PART 1 OF 19

Published on .

46 Ally & Gargano

Organization totals ($ in millions)

U.S. Gross income $47.9 $47.6 0.6

Volume $377.8 $371.1 1.8

Employees 265 275 -3.6

Offices 3 3 0.0

Notes: A&G figures are estimates prepared by Ad Age with assistance from executives at A&G. Included in totals are those of subsidiary, Dugan/Farley Communications, whose billings figures were provided by D/F.

Officer: William N. Luceno, chmn-ceo.

Headquarters: Ally & Gargano/805 Third Ave./New York, N.Y. 10022/Phone: 212-688-5300/Fax: 212-418-6864.

Dugan/Farley Communications

U.S. Gross income $11.1 $12.3 -10.0

Volume $60.8 $67.6 -10.0

Employees 70 80 -12.5

Offices 1 1 0.0

Officer: E. John Farley, pres-ceo.

Headquarters: Dugan/Farley Communications/600 E. Crescent Ave./Upper Saddle River, N.J. 07458/Phone: 201-934-0720/Fax: 201-934-5841.

30 Asahi Advertising

Organization totals ($ in millions)

Worldwide Gross income $91.6 $93.9 -2.5

Volume $592.8 $597.9 -0.9

Employees 799 796 0.4

Offices 27 27 0.0

Notes: Asahi returns are all from Japan.

Officer: Tokushiro Misawa, pres-ceo.

Headquarters: Asahi Advertising/2-16, Kyobashi 3-chome, Chuo-ku/Tokyo 104, Japan/Phone: 813-3274-1371/Fax: 813-3272-7349.

18 Asatsu Inc.

Organization totals ($ in millions)

Worldwide Gross income $171.3 $165.9 3.3

Volume $1,308.8 $1,245.9 5.0

Employees 1,255 1,184 6.0

Offices 17 17 0.0

Notes: Asatsu returns do not include those of publishing unit, Nihon-Bungeisha, which had gross income of $20.57 million on billings of $82.68 million in 1993 vs. gross income of $20.06 million on billings of $107.05 million in 1992.

Officer: Masao Inagaki, chmn-ceo.

Headquarters: Asatsu/1-9-6, Shimbashi, Minato-ku/Tokyo 105, Japan/Phone: 813-3575-3111/

Fax: 813-3572-2428.

Asatsu America

U.S. Gross income $2.4 $1.8 33.9

Volume $11.8 $12.0 -2.1

Employees 26 23 13.0

Offices 2 1 100.0

Officer: Shinya Miyata, pres.

Headquarters: Asatsu America/10960 Wilshire Blvd., Ste. 1600/Los Angeles, Calif. 90024/Phone: 310-444-4718/Fax: 310-473-2591.

28 Ayer Europe

Organization totals ($ in millions)

Worldwide Gross income $96.0 $113.4 -15.3

Volume $661.9 $800.1 -17.3

Employees NA NA NA

Offices 9 9 0.0

European offices

Advertising Palace-Ayer, Amsterdam (MN) 7.2

Ayer Europrisma, Budapest (MN) 10.3

Ayer Portugal Publicidade, Lisbon (MN) 2.9

Bloomsbury Ayer, Brussels (MN) 14.0

Dorland Ayer, Milan (MN) 56.7

Leagas Shafron Davis Chick Ayer, London (MN) 140.0

MGTB Ayer, Paris (MN) 108.4

Tapsa/N W Ayer, Madrid (MN) 210.1

Wilkens Ayer Germany, Hamburg (MN) 112.4

Notes: Ayer Europe is comprised of N*W Ayer's network shops in Europe. Ayer European management bought 77% of these shops in early 1993. Two of the shops, Leagas Shafron Davis Chick & Ayer Ltd., were merged in May to form Leagas Shafron Davis Chick Ayer. Ayer Nederland also left the network and was replaced by Advertising Palace-Ayer Holland. Ayer Europe returns are shown at 100%. Former parent, Ayer Inc., is credited with 23% of Ayer Europe in its agency organization returns, however.

Officer: Richard Hedger, Martin Green, co-ceos.

Headquarters: Metropolis House/22 Percy St, London W1P 9FF/England/Phone: 4471-528-8888/Fax: 4471-636-1119.

23 N W Ayer

Organization totals ($ in millions)

Worldwide Gross income $108.5 $117.6 -7.7

Volume $945.2 $1,046.0 -9.6

Employees 630 709 -11.1

Offices 4 4 0.0

U.S. Gross income $83.7 $89.7 -6.7

Volume $781.0 $855.0 -8.7

Employees 630 709 -11.1

Offices 4 4 0.0

U.S. offices

Ayer, Chicago 20.2

Ayer, Detroit 42.3

U.S. offices

Ayer, New York 718.6

Asian offices

Lee Davis Ayer Advertising, Wanchai (MN) 14.1

Latin American offices

Ayer Vasquez, Buenos Aires (MN) 77.4

Notes: N W Ayer reduced its holdings in its European network from 100% in 1992 to 23% in 1993. Those shops are found in the Ayer Europe profile. European returns in 1992 were adjusted to reflect the current equity figure. Although returns are shown for affiliate GBF/Ayer, Los Angeles, Ayer's composites in 1993 do not include any portion of these figures because financial goals in Ayer's contractual agreement with the shop were not met, according to Ayer. However, Ayer's 1992 figures include $1 million gross income and $8.12 million in billings from the shop.

Officer: Jerry Siano, chmn.

Headquarters: N W Ayer/825 8th Ave./New York, N.Y. 10019/Phone: 212-474-5000/Fax: 212-474-5400.

GBF/Ayer

U.S. Gross income $3.8 $3.6 4.6

Volume $28.3 $26.9 4.9

Employees 33 35 -5.7

Offices 1 1 0.0

Notes: N*W Ayer does not share in profits of affiliate GBF/Ayer, until the shop reaches certain income levels. Those levels were not achieved in 1993, therefore no GBF/Ayer totals are included in N*W Ayer.

Officer: Richard H. Fried, pres.

Headquarters: GBF/Ayer Advertising/5900 Wilshire Blvd., 24th Fl./Los Angeles, Calif. 90036/Phone: 213-931-6301/Fax: 213-933-2683.

14 BDDP Group

Organization totals ($ in millions)

Worldwide Gross income $278.8 $293.0 -4.8

Volume $1,852.1 $1,999.2 -7.4

Employees 2,653 2,915 -9.0

Offices 91 94 -3.2

U.S. Gross income $72.6 $74.8 -2.9

Volume $649.9 $676.8 -4.0

Employees 572 765 -25.2

Offices 7 8 233.3

Asian offices

Batey Communications Group, Singapore (MN) 153.5

European offices

Ajans Ultra Reklam, Istanbul (NE) 17.6

ARA BDDP, Rotterdam (MJ) 78.6

BDDP Belgium, Brussels (MJ) 17.4

BDDP France, Paris (MJ) 811.0

BDDP Germany, Frankfurt (MJ) 35.8

BDDP Longari & Loman, Bologna (MJ) 33.7

BDDP Solucion, Madrid (MJ) 73.6

BDDP UK, London (MJ) 121.4

Notes: BDDP totals include 70% of returns from Wells Rich Greene BDDP and 80% of McCracken Brooks in the U.S. Those percentages represent BDDP's equity in the two shops.

Officer: Jean-Claude Boulet, pres-ceo.

Headquarters: BDDP/162-164 Rue Billancourt/Boulogne 92100, France/Phone: 331-49-09-70-01/Fax: 331-48-25-04-19.

McCracken Brooks Communications

U.S. Gross income $6.5 $6.8 -5.0

Volume $40.1 $41.8 -4.0

Employees 47 53 -11.3

Offices 2 2 0.0

Officer: Keith McCracken, chmn-ceo.

Headquarters: McCracken Brooks Communications/8400 Normandale Lake Blvd., Ste. 375/Minneapolis, Minn. 55437/Phone: 612-921-8400/Fax: 612-921-8477.

Wells Rich Greene BDDP

U.S. Gross income $96.8 $99.0 -2.2

U.S. Volume $882.6 $919.0 -4.0

Employees 561 679 -17.4

Offices 5 6 -16.7

U.S. offices

Advanswers Media, St. Louis NA

WRG BDDP, Chicago NA

WRG BDDP, Detroit NA

WRG BDDP, Los Angeles NA

WRG BDDP, New York 882.6

Officer: Ken Olshan, chmn-ceo.

Headquarters: Wells Rich Greene BDDP/9 W. 57th St./New York, N.Y. 10019/Phone: 212-303-5400.

15 Bozell, Jacobs, Kenyon & Eckhardt

Organization totals ($ in millions)

Worldwide Gross income $269.9 $247.3 9.1

Volume $2,135.0 $1,935.1 10.3

Employees 2,514 2,426 3.6

Offices 86 74 16.2

U.S. Gross income $209.9 $190.3 10.3

Volume $1,735.0 $1,555.1 11.6

Employees 1,773 1,654 7.2

Offices 13 12 8.3

Notes: BJKE is a holding company for three agency units: Bozell Worldwide, Temerlin McClain and Poppe Tyson. BJKE totals include gross income from the Detroit shop of Campbell Mithun Esty, purchased at the beginning of 1994. The CME Detroit billings-$135 million and $130.1 million in 1993 and 1992-are included in returns from Bozell Detroit in the billings breakout by city. BJKE totals also include its new 20% stake in Bozell Advertising Works, Honolulu. PR agency Robinson, Lake, Lerer & Montgomery contributed to BJKE $22.5 million in gross income on $150 million in billings in 1993 vs. $12.8 million in gross income and $85 million in billings in 1992.

Officer: C.D. Peebler, Jr., pres-ceo.

Headquarters: Bozell, Jacobs, Kenyon & Eckhardt/40 W. 23rd St./New York, N.Y. 10010/Phone: 212-727-5000/Fax: 212-645-9173.

Bozell Worldwide

Worldwide Gross income $243.4 $234.3 3.9

Volume $1,985.0 $1,850.1 7.3

Employees 3,067 2,998 2.3

Offices 81 70 15.7

U.S. Gross income $183.4 $177.3 3.4

Volume $1,585.0 $1,470.1 7.8

Employees 1,603 1,587 1.0

Offices 11 10 10.0

U.S. offices

Bozell Advertising Works (MN), Honolulu 20.0

Bozell, Chicago 75.0

Bozell, Detroit 360.0

Bozell, Los Angeles 68.0

Bozell, Minneapolis 60.0

Bozell, New York 470.0

Bozell, Omaha 37.0

African offices

Louis Wilsenach Group, Rivonia (NE) 7.1

Asian offices

Amex Team Advertising, Bangkok (NE) 14.8

Bozell Advertising, Singapore (MJ) 9.8

Bozell Australia, Sydney (MN) 4.6

Bozell Meitsu, Tokyo (MN) 21.5

Bozell Taiwan, Taipei (MN) 27.8

Bozell, Hong Kong (MJ) 50.4

Bozell, Petaling Jaya (MN) 14.3

Cheil Bozell, Seoul (MN) 39.1

Dornau Stainsby Shearn Bozell, Melbourne (MN) 8.9

MAA Communications, Bangalore (MN) 6.6

Mackrill Bate Euston, Auckland (NE) 2.7

Minds Lanka, Colombo (MN) 0.8

Pratama Advertising, Jakarta (NE) 3.0

Taipan Bozell Advertising, Manila (NE) 1.3

European offices

Bozell Advertising, Geneva (NE) 34.4

Bozell Advertising, Amstelveen (MJ) 19.3

Bozell Austria, Vienna (MJ) 6.3

Bozell Espana, Madrid (MJ) 9.3

European offices

Bozell France, Paris (MJ) 41.0

Bozell Grant, Maroussi/Athens (MN) 4.6

Bozell Portugal Publicidade, Lisbon (MJ) 13.3

Bozell Poyraz, Istanbul (NE) 11.2

Bozell Testa Pella Rossetti, Milan (MJ) 40.7

Bozell Werbeagentur, Frankfurt (MJ) 37.7

Bozell Wymans Bogaerts, Brussels (MJ) 36.4

Bozell/P&G Barcelona, Barcelona (NA) 3.5

Bray Leino, Filleigh, Devon (MJ) 10.8

Createam Advertising, Copenhagen (NE) 15.0

DFSD Bozell, London (MJ) 38.8

Kauppamainos Bozell, Helsinki (MJ) 8.4

Welinder, Stockholm (NE) 27.6

Latin American offices

Bozell, Mexico City (MN) 68.5

Consumer Publicidad, San Jose (NE) 2.5

Demo & Bozell, Bogota (NE) 5.2

Gowland Publicidad, Buenos Aires (NE) 39.8

Norton Publicidade, Sao Paulo (NE) 71.2

Prologo & Asociados, Santiago (NE) 5.2

Vapro Publicidad, Caracas (NE) 49.0

Other North American offices

Bozell Palmer Bonner, Toronto (MJ) 24.6

YDDA, Reykjavik (NE) 2.7

Middle East offices

Orientations-Bozell, Jeddah (NE) 6.7

Notes: Bozell Worldwide includes Bozell Inc. in the U.S. and a network of 18 international shops.

Officer: David Bell, chmn.

Headquarters: Bozell Worldwide/40 W. 23rd St./New York, N.Y. 10010/Phone: 212-727-5000/Fax: 212-645-9173.

Poppe Tyson

U.S. Gross income $10.5 $7.0 50.0

Volume $75.0 $50.0 50.0

Employees 100 85 17.6

Offices 4 3 33.3

U.S. offices

Poppe Tyson, Los Angeles 10.0

Poppe Tyson, Morris Plains, N.J. 27.0

Poppe Tyson, Mountain View, Calif. 14.0

Poppe Tyson, New York 24.0

Officer: Fergus O'Daly, ceo.

Headquarters: Poppe Tyson/40 W. 23rd St./New York, N.Y. 10010/Phone: 212-727-5600/Fax: 212-727-5662.

Temerlin McClain

U.S. Gross income $49.0 $48.0 2.1

Volume $440.0 $440.0 0.0

Employees 453 487 -7.0

Offices 1 1 0.0

Officer: Liener Temerlin, chmn.

Headquarters: Temerlin McClain/201 E. Carpenter Freeway/Irving, Texas 75062/Phone: 214-556-1100/Fax: 214-830-2685.

48 Bronner Slosberg Humphrey

Organization totals ($ in millions)

U.S. Gross income $45.8 $45.1 1.4

Volume $305.2 $301.0 1.4

Employees 382 380 0.5

Offices 1 1 0.0

Notes: BSH is a direct response agency.

Officer: Michael Bronner, ceo.

Headquarters: Bronner Slosberg Humphrey/695 Atlantic Ave./Boston, M.A./Phone: 617-737-2020/Fax: 617-342-3798.

42 Earle Palmer Brown Cos.

Organization totals ($ in millions)

U.S. Gross income $53.1 $48.3 9.9

Volume $409.6 $388.5 5.4

Employees 385 443 -13.1

Offices 5 5 o.o

U.S. officesNotes: Earle Palmer Brown closed the Madison Group in 1993. The PR unit contributed billings of $6.3 million in 1992.

Officer: Jeremy E. Brown, ceo.

Headquarters: Earle Palmer Brown Cos./6935 Arlington Rd./Bethesda, Md. 20814/Phone: 301-657-6000/Fax: 301-657-2590.

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