TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 12 OF 20

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47 Jordan, McGrath, Case & Taylor

Organization totals ($ in millions)

U.S. Gross income $46.5 $44.8 3.7

Volume $420.0 $378.8 10.9

Employees 315 294 7.1

Offices 2 2 0.0

Notes: PR agency revenues of $1.5 million and billings of $10 million for Stawasz Drucker Communications are included in organization totals in 1993 vs. $1.32 million and $8.8 million, respectively, in the prior year.

Officer: James J. Jordan, ceo.

Headquarters: Jordan, McGrath, Case & Taylor/445 Park Ave./New York, N.Y. 10022/Phone: 212-326-9100/Fax: 212-326-9357.

19 Ketchum Communications

Organization totals ($ in millions)

Worldwide Gross income $140.4 $132.8 5.7

Volume $1,062.0 $1,002.0 6.0

Employees 1,350 1,401 -3.6

Offices 23 23 0.0

U.S. Gross income $123.8 $116.9 5.9

Volume $951.8 $896.2 6.2

Employees 1,130 1,176 -3.9

Offices 14 14 0.0

U.S. offices

Ketchum Advertising, Atlanta 19.8

Ketchum Advertising, Chicago 56.9

Ketchum Advertising, Kansas City, Mo. 23.3

Ketchum Advertising, Los Angeles 246.8

Ketchum Advertising, Louisville 20.7

Ketchum Advertising, New York 159.4

Ketchum Advertising, Philadelphia 40.5

Ketchum Advertising, Pittsburgh 92.0

Ketchum Advertising, San Francisco 197.0

Ketchum Advertising, Washington 47.7

Notes: Ketchum ad organization includes worldwide PR totals in gross income of $50.1 million and $45.6 million in 1993 and 1992, respectively, and equivalent capitalized billings. The organization includes the Ketchum ad agency; Botto, Roessner, Horne & Messinger, a direct marketing agency; and DiFranza Williamson, a sales promotion unit. Ketchum does not break out its foreign shops, although PR represents just over a third of its foreign business.

Officer: Paul H. Alvarez, chmn-pres-ceo.

Headquarters: Ketchum Communications/6 PPG Place/Pittsburgh, Pa. 15222/Phone: 412-456-3500/Fax: 412-456-3441.

Botto, Roessner, Horne & Messinger

U.S. Gross income $5.6 $7.5 -24.9

Volume $37.5 $50.0 -24.9

Employees 40 51 -21.6

Offices 1 1 0.0

Officer: Robert J. Botto, chmn.

Headquarters: Botto, Roessner, Horne & Messinger/1133 Ave. of the Americas/New York, N.Y. 10036/Phone: 212-556-2000/Fax: 212-869-1295.

DiFranza Williamson

U.S. Gross income $1.3 $1.7 -24.4

Volume $9.1 $12.5 -27.2

Employees 17 17 0.0

Offices 1 1 0.0

Officer: Elizabeth Powers-Trupp, sr vp-mg dir.

Headquarters: DiFranza Williamson/16 W. 22nd St./New York, N.Y. 10010/Phone: 212-463-8302/Fax: 212-463-9346.

40 Kyodo Advertising Co.

Organization totals ($ in millions)

Worldwide Gross income $54.5 $53.8 1.3

Volume $389.3 $384.5 1.3

Employees 489 496 -1.4

Offices 6 6 0.0

Notes: Kyodo is a consolidation of the main agency in Tokyo with $324.7 million in billings, Kyodo Sales Promotion Service at $4.6 million in billings, Tokyo Kyodo Advertising at $4.7 million in billings, Kyodo Ad Planning at $2.3 million in billings, and its 20% equity in Leo Burnett-Kyodo Co.

Officer: Takashi Sugita, pres.

Headquarters: Kyodo Advertising/Hibiya-Chunichi Bldg., 9th Fl./2-1-4 Uchisaiwai-cho, Chiyoda-ku/Tokyo 100 Japan/Phone: 813-3503-1311/Fax: 813-3595-0443.

31 Lopex

Organization totals ($ in millions)

Worldwide Gross income $90.0 $103.4 -13.0

Volume $598.3 $687.6 -13.0

Employees 590 619 -4.7

Offices 14 18 -22.2

U.S. Gross income $10.7 $10.5 1.9

Volume $70.9 $69.7 1.7

Employees 142 150 -5.3

Offices 2 2 0.0

Asian offices

Cathay/Alliance Communications, Bangkok (NE) 5.0

CCAA-PAW/Alliance International, Hong Kong (NE) 3.6

Asian offices

Core Group/Alliance, Manila (NE) 2.1

Tropical Alliance Communications, Singapore (MJ) 4.9

European offices

Alliance Advertising, Welwyn Garden City (MJ) 10.2

Alliance International Midlands, Birmingham (MJ) 11.1

Alliance International Wales, Cardiff (MJ) 7.1

Laing Henry, London (MN) 45.8

Arks Alliance, Dublin (MJ) 23.5

BCK Alliance, Barcelona (MN) 25.7

Crehalet Pouget Poussielgues Alliance, Paris (MN) 203.7

Epsilon Epsilon/Alliance, Athens (NE) 2.6

G&H Alliance, Frankfurt (MN) 25.5

Mueller & Partner Alliance, Zurich (MN) 4.6

Pubblimarket-Idea 2/Alliance, Milan (MN) 21.5

PVK/Alliance, Helsinki (NE) 4.7

R S Alliance International, Bristol (MJ) 22.4

The Bridge/Alliance, Glasgow (MJ) 18.3

Timing/Alliance, Lisbon (NE) 4.4

Latin American offices

Pubblicita/Alliance, Rio de Janeiro (NE) 47.3

Other North American offices

Miller Myers Bruce DallaCosta, Toronto (MJ) 16.1

Notes: Lopex is a holding company deriving slightly more than half its revenues from its equity ownership in the Alliance agency network. One of the network's lead agencies, Alliance London in London was merged with Laing Henry, London, in November, 1993. As a result of that merger Lopex owns 20% of Laing Henry. A holding company, Alliance U.K., 100% owned by Lopex, was formed to include five U.K. Alliance shops. Lopex in 1993 also increased its equity from 41% to 57% in the network's largest agency, Crehalet Pouget Poussielgues, Paris. AdExtra, Malaysia, and Golden Flower, Taipei, left the network in 1993. Serrander, Sweden, and Mega Ad, Jakarta, are part of the network but did not report figures in 1993. In addition to advertising, Lopex gained revenues of $41.1 million in 1993 from below-the-line activities, down 19.6%, and billings of $274 million, down 19.6%.

Officer: Peter Thomas, ceo.

Headquarters: Lopex PLC/4-7 Red Lion Ct., Fleet St./London EC4A 3ES England/Phone: 4471-353-5653/Fax: 4471-353-4653.

Chapman/Warwick

U.S. Gross income $1.6 $1.6 0.0

Volume $11.0 $11.0 0.0

Employees 15 15 0.0

Offices 1 1 0.0

Officer: Sheila Fox, pres.

Headquarters: Chapman/Warwick Advertising/2445 5th Ave., Ste. 400/San Diego, Calif. 92101/Phone: 619-232-9090/Fax: 619-232-9091.

Warwick Baker & Fiore

U.S. Gross income $24.4 $23.9 2.1

Volume $164.0 $159.0 3.1

Employees 127 135 -5.9

Offices 1 1 0.0

Notes: Not included in Warwick Baker & Fiore totals are returns from its majority-owned subsidiary, Chapman/Warwick, San Diego. WBF is 41% owned by Lopex.

Officer: Wilder Baker, ceo.

Headquarters: Warwick Baker & Fiore/100 Ave. of the Americas/New York, N.Y. 10013/Phone: 212-941-4200/Fax: 212-941-4459.

32 Man Nen Sha

Organization totals ($ in millions)

Worldwide Gross income $83.6 $79.4 5.3

Volume $537.5 $517.7 3.8

Employees 453 467 -3.0

Offices 10 10 0.0

Notes: Returns at Man Nen Sha are dominated by its Osaka-based agency at $82.3 million in gross income and $529.6 million in billings. Other Man Nen Sha units in Osaka, Kyoto and Tokyo contributed a collective $1.3 million in equity gross income and $9.2 million in equity billings in 1993, virtually the same as in 1992.

Officer: Osamu Hirokawa, pres-ceo.

Headquarters: Man Nen Sha/5-13, Awajimachi 1-Chome, Chuo-ku/Osaka 541, Japan/Phone: 816-202-2212/Fax: 816-227-1651.

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