TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 17 OF 20

Published on .

Most Popular
5 Saatchi & Saatchi Co.

Organization totals ($ in millions)

Worldwide Gross income $1,355.1 $1,397.4 -3.0

Volume $10,809.6 $10,901.2 -0.8

Employees 10,345 11,015 -6.1

Offices 237 243 -2.5

U.S. Gross income $644.1 $633.2 1.7

Volume $5,101.9 $5,006.9 1.9

Employees 4,336 4,708 -7.9

Offices 60 56 7.1

Notes: Saatchi & Saatchi Co. is composed largely of three arms: Saatchi &

Saatchi Advertising Worldwide, Backer Spielvogel Bates Worldwide and CME

KHBB. The only non-advertising tally included in Saatchi totals is that of

PR agency Rowland Co. Rowland had gross income of $38 million and $253

million in billings in 1993 vs. gross income of $44 million and billings

of $293 million in 1992, according to Jack O'Dwyer's listing of PR

agencies. AA estimated gross income for all Saatchi units based on

billings supplied by Saatchi. S&S Co. is dual-based in London and New York.

Officer: Maurice Saatchi, chmn.

Headquarters: Saatchi & Saatchi Co./83-89 Whitfield St./London W1A 4XA,

England/Phone: 4471-436-4000/Fax: 4471-436-1998.

Saatchi & Saatchi Holdings/375 Hudson St./New York, N.Y. 10014/Phone:

212-463-4000/Fax: 212-691-0569.

Saatchi & Saatchi Advertising

Worldwide Gross income $638.8 $644.1 -0.8

Volume $5,122.1 $5,146.8 -0.5

Employees NA NA NA

Offices NA NA NA

U.S. Gross income $313.6 $312.9 0.2

Volume $2,508.6 $2,503.1 0.2

Employees 1,989 2,278 -12.7

Offices 32 29 10.3

U.S. offices

Saatchi & Saatchi DFS Pacific, Torrance, Calif. 380.0

Saatchi & Saatchi, New York 1,353.3

Saatchi & Saatchi, San Francisco 84.7

African offices

Barker McCormac, Harare (NE) 9.9

Creative Workshop, Windhoek (NE) 0.5

Horizon Advertising, Gaborone (NE) 0.7

Intermark, Maputo (NE) 0.8

Liaison, Abidjan (NE) 1.4

MCL, Nairobi (NE) 2.3

MC&A, Lagos (NE) 2.0

Peter Gilbert Advertising, Lusaka (NE) 1.7

S&S Klerck & Barrett, J'burg/Durban/Cape Town (NE) 30.5

Target, Accra (NE) 0.5

Asian offices

Ace/SSA, Manila (MN) 32.6

Everest Advertising, Bombay/New Delhi (NE) 14.8

IAL, Karachi (NE) 5.8

Saatchi & Saatchi Advertising, Bangkok (MJ) 20.8

S&SA, Guangzhou/Beijing/Shanghai (MJ) 28.0

Saatchi & Saatchi Advertising, Hong Kong (MJ) 39.5

Saatchi & Saatchi Advertising, Kuala Lumpur (MJ) 9.0

Saatchi & Saatchi Advertising, Singapore (MJ) 47.1

S&SA, Sydney/Melbourne (MJ) 83.0

Saatchi & Saatchi Advertising, Taipei (MJ) 29.2

Saatchi & Saatchi Advertising, Tokyo (MJ) 24.0

S&SA, Wellington/Auckland/Christchurch (MJ) 75.1

The Agency/SSA, Jakarta (MJ) 5.9

European offices

Adel/SSA, Athens (JV) 52.4

Alm & Co., Stockholm (NE) 8.5

BSB Centrade/SSA, Bucharest (NE) 2.3

BSB/SSA, Prague (MJ) 10.0

BSB/S&S Marco, Warsaw (JV) 44.6

Impuls, Zurich (NE) 46.8

Saatchi & Saatchi Advertising, Amstelveen (MJ) 62.5

Saatchi & Saatchi Advertising, Brussels (MJ) 51.7

Saatchi & Saatchi Advertising, Budapest (MJ) 10.6

Saatchi & Saatchi Advertising, Copenhagen (MJ) 25.7

Saatchi & Saatchi Advertising, Dublin (MJ) 14.6

Saatchi & Saatchi Advertising, Frankfurt (MJ) 219.3

Saatchi & Saatchi Advertising, Istanbul (MJ) 24.0

Saatchi & Saatchi Advertising, Lisbon (MJ) 9.5

Saatchi & Saatchi Advertising, London (MJ) 1,012.1

S&SA, Madrid/Barcelona (MJ) 72.7

Saatchi & Saatchi Advertising, Milan/Rome (MJ) 230.3

S&SA, Moscow/St. Petersburg (MJ) NA

Saatchi & Saatchi Advertising, Nyon/Zurich (MJ) 24.9

Saatchi & Saatchi Advertising, Oslo (MJ) 10.9

Saatchi & Saatchi Advertising, Paris (MJ) 318.7

Saatchi & Saatchi Advertising, Vienna (MJ) 69.0

SMS/BSB/SSA, Ljubljana/Sofia/Skopje (JV) 34.2

Latin American offices

AAC/SSA, Hamilton (NE) 2.3

AW/SSA, Caracas (MN) 37.9

Badillo/SSA, San Juan (MJ) 70.3

B&M/SSA, San Salvador (NE) 1.7

CGR Communications, Kingston (NE) 2.7

Creacion/SSA, Guatemala City (NE) 2.7

Cumbre/SSA, Santo Domingo (NE) 4.5

Fergo/SSA, Panama City (NE) 8.7

Gingko/SSA, Montevideo (NE) 5.1

GM/SSA, San Jose (NE) 2.2

Israel & De Bianchi, Santiago (NE) 12.2

Lautrec/SSA, Buenos Aires (NE) 36.1

Lonsdale/SSA, Port of Spain (NE) 7.3

MIG Publicidad, Lima (NE) 5.7

Propaganda Sancho, Bogota/Manizales (NE) 26.6

Publicitas, Guayaquil (NE) 4.8

Saatchi & Saatchi Advertising, Mexico City (MJ) 4.2

SOJE/SSA, St. Michaels (NE) 28.3

Other North American offices

Saatchi & Saatchi Advertising, Toronto (MJ) 63.2

Middle East offices

Saatchi & Saatchi Advertising, Beirut (NE) 5.8

Saatchi & Saatchi Advertising, Cairo (MJ) 2.6

Saatchi & Saatchi Advertising, Dubai (MJ) 10.5

Saatchi & Saatchi Advertising, Jeddah (MJ) 23.2

Notes: Saatchi & Saatchi Advertising comprises the Saatchi & Saatchi worldwide network and U.S. subsidiaries: Team One Advertising, Cliff Freeman & Partners, Klemtner Advertising, Conill Advertising, Rumrill-Hoyt, Saatchi & Saatchi Direct and Saatchi & Saatchi/CMS. A number of these subsidiaries actually report directly to Saatchi & Saatchi Co., although they are retained in consolidated figures for Saatchi & Saatchi Advertising, their point of entry to the holding company.

Officer: Bill Muirhead, ceo.

Headquarters: Saatchi & Saatchi Advertising/375 Hudson St./New York, N.Y. 10014/Phone: 212-463-2000.

Saatchi & Saatchi/CMS

U.S. Gross income $3.2 $2.8 15.1

Volume $26.0 $22.6 15.1

Employees 51 50 2.0

Offices 1 1 0.0

Officer: Rick Peters, pres-ceo.

Headquarters: Saatchi & Saatchi/CMS /60 Corporate Woods/Rochester, N.Y. 14623/Phone: 716-272-2500/Fax: 716-272-2550.

Saatchi & Saatchi Direct

U.S. Gross income $5.2 $5.4 -3.1

Volume $41.7 $43.1 -3.1

Employees 40 54 -25.9

Offices 2 1 100.0

U.S. offices

Saatchi & Saatchi Direct, New York 39.4

Saatchi & Saatchi Direct, San Francisco 2.4

Officer: Deborah Newkerk, pres-ceo.

Headquarters: Saatchi & Saatchi Direct/375 Hudson St./New York, N.Y. 10014/Phone: 212-463-2000/Fax: 212-463-2019.

Team One

U.S. Gross income $26.6 $24.6 8.0

Volume $212.7 $197.0 8.0

Employees 174 173 0.6

Offices 6 5 20.0

Officer: Scott Gilbert, ceo.

Headquarters: Team One Advertising/1960 East Grand Ave., Ste. 700/El Segundo, Calif. 90245/Phone: 310-615-2000.

Conill Advertising

U.S. Gross income $3.8 $3.6 3.4

Volume $30.0 $29.0 3.4

Employees 43 43 0.0

Offices 2 2 0.0

U.S. offices

Conill Advertising, Los Angeles 10.0

Conill Advertising, New York 20.0

Notes: Conill is an Hispanic agency.

Officer: Carlos R. Rossi, ceo.

Headquarters: Conill Advertising/100 Ave. of the Americas/New York, N.Y. 10013/Phone: 212-274-7500/Fax: 212-274-7538.

Cliff Freeman & Partners

U.S. Gross income $14.4 $13.1 9.6

Volume $115.0 $105.0 9.6

Employees 115 110 4.5

Offices 2 2 0.0

Officer: Cliff Freeman, chmn.

Headquarters: Cliff Freeman & Partners/375 Hudson St./New York, N.Y. 10014/Phone: 212-463-3200.

Klemtner Advertising

U.S. Gross income $24.9 $24.2 2.9

Volume $199.0 $193.5 2.9

Employees 175 175 0.0

Offices 2 2 0.0

U.S. offices

Klemtner Advertising, New York 198.0

Klemtner Pacific, San Francisco 1.0

Officer: Gavin A. Scotti, pres-ceo.

Headquarters: Klemtner Advertising/375 Hudson St./New York, N.Y. 10014/Phone: 212-463-3400.

Rumrill-Hoyt

U.S. Gross income $11.5 $10.7 7.3

Volume $92.1 $85.8 7.3

Employees 154 150 2.7

Offices 2 2 0.0

U.S. offices

Rumrill-Hoyt, Rochester, N.Y. 88.9

Rumrill-Hoyt, Wilmington, Del. 3.2

Officer: Timothy Cronin, ceo.

Headquarters: Rumrill-Hoyt/60 Corporate Woods/Rochester, N.Y. 14623/Phone: 716-272-6100/Fax: 716-272-6300.

Backer Spielvogel

Bates Worldwide

Worldwide Gross income $543.9 $582.9 -6.7

Volume $4,358.7 $4,449.6 -2.0

Employees 7,129 7,511 -5.1

Offices 189 198 -4.5

U.S. Gross income $175.4 $166.5 5.3

Volume $1,402.9 $1,331.8 5.3

Employees 1,261 1,329 -5.1

Offices 22 21 4.8

U.S. offices

BSB, New York 802.0

BSB/Latin America, Miami NA

BSB/Leff & Squicciarini, Dublin, Ohio 58.0

BSB/West, Irvine, Calif. 115.0

African offices

BSB Bates South Africa, Johannesburg (NE) 52.9

Insight Communications, Lagos (NE) 8.4

Asian offices

AB Communications Manila, Manila (NE) 30.0

Backer Spielvogel Bates N.Z., Auckland (MJ) 18.5

Backer Spielvogel Bates Singapore, Singapore (MJ) 19.7

Backer Spielvogel Bates, Bangkok (MJ) 7.6

Backer Spielvogel Bates, Hong Kong (MJ) 93.7

BSB China, Hong Kong (MJ) 12.8

BSB India, Bombay (NE) 15.0

BSB Indochine, Bangkok (MJ) 0.8

BSB Indonesia, Jakarta (JV) 9.0

BSB Japan, Tokyo (MJ) 61.4

BSB Malaysia, Kuala Lumpur (MJ) 45.3

BSB Taiwan, Taipei (MJ) 8.1

Diamond Ad, Seoul (MN) 146.0

George Patterson Pty., Sydney (MJ) 472.4

Madco Group Advertising, Dubai (NE) 27.2

European offices

AGE Reklam/BSB Estonia, Tallinn (NE) 7.7

Backer Spielvogel Bates Gruppen, Copenhagen (MJ) 133.4

BSB Amsterdam, Amsterdam (MJ) 42.2

BSB Athens Advertising, Maroussi/Athens (MJ) 24.8

BSB Bates Gruppen, Oslo (MJ) 173.2

BSB Brussels, Brussels (MJ) 21.5

BSB Budapest, Budapest (MJ) 18.7

BSB Dorland, London (MJ) 568.9

BSB Finnad, Helsinki (MJ) 33.5

BSB France, Puteaux (MJ) 170.0

BSB Frankfurt Werbeagentur, Frankfurt (MJ) 93.0

BSB Hunter, Dublin (MJ) 16.3

BSB Italia, Milan (MJ) 85.5

BSB Moscow/Tekram, Moscow (MJ) 0.3

BSB Portugal, Lisbon (MJ) 23.7

BSB September, Helsingborg (MJ) 36.5

Dr. Puttner & BSB, Vienna (MJ) 51.3

Grupo BSB, Madrid (MJ) 253.3

Guzel Sanatlar, Istanbul (NE) 46.5

Scholz & Friends, Hamburg (MJ) 300.0

Zogg Kettiger Gasser, Zurich (NE) 24.1

Latin American offices

Arellano/BSB Publicidad, Mexico City (MN) 50.6

BSB Venezuela, Caracas (NE) 24.1

Cartaya Gonzalez/BSB Puerto Rico, San Juan (NE) 4.5

Cicero/BSB Publicidad, Buenos Aires (NE) 5.2

Contacto/BSB, Cali (NE) 14.1

Denison Propaganda, Sao Paulo (NE) 21.3

Martirene/Ted Bates, Montevideo (NE) 0.3

Perdomo BSB Publicidad, Santiago de Sucro (NE) 0.4

VIP BSB Publicidad, Quito (NE) 2.2

Other North American offices

Backer Spielvogel Bates Canada, Toronto (MJ) 85.9

Notes: BSB Worldwide includes the BSB international network and BSB-named shops in the U.S., BSB/Dryden & Petisi sales promotion shop, AC&R Advertising and Kobs & Draft. Kobs & Draft, a direct response agency, structurally is an independent unit within the holding company although it is included in consolidated totals for BSB Worldwide in this report.

Officer: Carl Spielvogel, chmn-ceo.

Headquarters: Backer Spielvogel Bates Worldwide/405 Lexington Ave./New York, N.Y. 10174/Phone: 212-297-7000/Fax: 212-986-0270.

BSB/Dryden & Petisi

U.S. Gross income $6.5 $5.5 18.1

Volume $43.3 $36.7 18.0

Employees 50 50 0.0

Offices 2 2 0.0

Notes: BSB/Dryden & Petisi is a sales promotion unit of BSB.

Officer: Thomas Dryden, exec creative officer.

Headquarters: BSB/Dryden & Petisi/274 Riverside Ave./Westport, Conn. 06880/Phone: 203-222-

0522/Fax: 203-222-9151.

AC&R Advertising

U.S. Gross income $20.8 $20.7 0.5

Volume $183.3 $181.6 0.9

Employees 146 161 -9.3

Offices 1 1 0.0

Officer: Harry J. Koenig, coo.

Headquarters: AC&R Advertising/16 E. 32nd St./New York, N.Y. 10016/Phone: 212-685-2500/Fax: 212-689-2258.

Kobs & Draft

Worldwide Gross income $55.6 $51.0 9.1

Volume $418.6 $386.4 8.3

Employees 575 500 15.0

Offices 24 22 9.1

U.S. Gross income $28.5 $24.5 16.3

Volume $201.2 $174.2 15.5

Employees 205 180 13.9

Offices 3 3 0.0

U.S. offices

Kobs & Draft, Chicago 101.1

Kobs & Draft, New York 96.6

Kobs & Draft, Seattle 3.5

Asian offices

Kobs & Draft, Bangalore (MJ) 4.8

Kobs & Draft, Bangkok (MN) 1.1

Kobs & Draft, Buenos Aires (MJ) 2.0

Kobs & Draft, Hong Kong (MJ) 17.5

Kobs & Draft, Seoul (MJ) 10.4

Kobs & Draft, Sydney (MJ) 29.8

Kobs & Draft, Tokyo (MJ) 1.0

European offices

Kobs & Draft, Athens (MJ) 3.6

Kobs & Draft, Helsinki (MN) 3.5

Kobs & Draft, London (MJ) 22.6

Kobs & Draft, Madrid (MJ) 21.4

Kobs & Draft, Milan (MJ) 7.5

Kobs & Draft, Oslo (MJ) 10.2

Kobs & Draft, Paris (MJ) 54.4

Kobs & Draft, Stuttgart (MJ) 39.2

Latin American offices

Kobs & Draft, Caracas (MJ) 4.8

Kobs & Draft, Rio de Janeiro (MJ) 2.0

Other North American offices

Kobs & Draft, Toronto (MJ) 1.0

Notes: K&D is an independent direct response unit of Saatchi & Saatchi Co., the holding company, although its figures are consolidated into

BSB Worldwide for this report, reflecting reporting provided by the holding company.

Officer: Howard C. Draft, ceo.

Headquarters: Kobs & Draft Advertising/142 E. Ontario/Chicago, I.L. 60611/Phone: 312-944-3500/Fax: 312-944-3566.

CME KHBB

Worldwide Gross income $134.4 $126.4 6.3

Volume $1,075.3 $1,011.2 6.3

Employees 1,227 1,226 0.1

Offices 16 16 0.0

U.S. Gross income $117.1 $109.8 6.7

Volume $937.0 $878.4 6.7

Employees 1,086 1,101 -1.4

Offices 6 6 0.0

U.S. offices

CME-GDLW, Houston 76.5

CME, Chicago 194.1

CME, Minneapolis 474.4

CME, New York 192.0

European offices

CME KHBB, London (MJ) 138.3

Notes: Campbell Mithun Esty, the newly named U.S. side of CME KHBB, sold its Detroit office to Bozell, Jacobs, Kenyon & Eckhardt at the beginning of 1994. AA moved into composites for BJK&E's major arm, Bozell Worldwide, the CME Detroit returns for the past two years. Those returns were estimated in 1993 at $16.9 million gross income on billings of $135 million in 1992 vs. $16.3 million gross income on billings of $130.1 million. The CME breakouts by U.S. shops were estimated. CME's international numbers are credited to KHBB in London, although the total includes activity from several CME service shops on the European Continent.

Officer: William Dunlap, ceo.

Headquarters: CME KHBB/222 S. Ninth St./Minneapolis, Minn. 55402/Phone: 612-347-1000/Fax: 612-347-1515.

39 Sogei Inc.

Organization totals ($ in millions)

Worldwide Gross income $59.2 $54.8 8.0

Worldwide Volume $376.9 $342.6 10.0

Employees 504 510 -1.2

Offices 9 9 0.0

Notes: Sogei owns Sogei do Brasil Publicidade, Sao Paulo, but does not consolidate its numbers in agency totals.

Officer: Hirobumi Senoh, pres.

Headquarters: Sogei/1-15-7, Tsukishima, Chuo-ku/Tokyo 104, Japan/Phone: 813-3532-6301/Fax: 813-3532-6380.

50 Springer & Jacoby

Organization totals ($ in millions)

Worldwide Gross income $43.2 $41.7 3.6

Volume $288.3 $278.1 3.6

Employees 328 311 5.5

Offices 1 1 0.0

Notes: Springer & Jacoby, founded in 1979, is the largest independent agency in Germany.

Officers: Reinhard Springer, admin dir; Konstantin Jacoby, chief creative officer.

Headquarters: Springer & Jacoby/Poststr. 14-16/D-20354 Hamburg, Germany/Phone: 40 35 60 30/Fax: 40 35 60 3 248.

38 Armando Testa International

Organization totals ($ in millions)

Worldwide Gross income $61.1 $73.9 -17.3

Volume $477.6 $568.7 -16.0

Employees 602 577 4.3

Offices 19 18 5.6

European offices

154 Testa Intl, Paris(MN) 35.5

Armando Testa Group, Turin (MJ) 444.9

Armando Testa Poland, Warsaw (MJ) 0.4

Eller & Riemel-Testa Intl., Munich (NE) 45.3

Grupo Barro Testa Intl., Lisbon (MN) 11.9

Grup Barro Testa Intl., Madrid (MN)29.3

SPDC&J, London (MN) 80.8

Notes: Armando Testa in 1993 gained a London presence in its European network by taking a 10% position in SPDC&J-Testa International, now the second largest shop in the network. SPDC&J stands for Simons Palmer Denton, Clemmow & Johnson, whose numbers in this profile are just the agency's numbers. On a

consolidated basis, SPDC&J has total billings of $123.5 million with the inclusion of three subsidiary shops: Simons Testa International, Maher Bird Associates and Manning Gottlieb Media.

Officer: Marco Testa, chmn-ceo.

Headquarters: Armando Testa International/via Washington, 17/ 20146

Milano, Italy/Phone: 392-480821/Fax: 392-48193724.

In this article: