TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 18 OF 20

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29 TMP Worldwide

Organization totals ($ in millions)

Worldwide Gross income $92.0 $88.0 4.6

Volume $613.1 $586.4 4.6

Employees 999 871 14.7

Offices 43 33 30.3

U.S. Gross income $86.2 $83.3 3.4

Volume $574.7 $555.7 3.4

Employees 939 829 13.3

Offices 36 26 38.5

Asian offices

TMP Japan, Tokyo (MJ) 3.2

European offices

Programmes Marketing Annuaires, Paris (MJ) 13.4

Servicio Marketing Elenchi Telefoni, Milan (MJ) 4.1

TMP Ltd., Ilford (MJ) 6.0

TMP, Madrid (MJ) 1.0

Other North American offices

National Directory Advertising, Toronto (MJ) 10.7

Notes: Bentley, Barnes & Lynn, Chicago, was purchased in 1993 by TMP and made an independent subsidiary. Figures for both years reflect full-year totals for BB&L.

Officer: Andrew J. McKelvey, pres-chmn.

Headquarters: TMP Worldwide/1633 Broadway/New York, N.Y. 10019/Phone: 212-977-4200/Fax: 212-956-2142.

16 Tokyu Agency

Organization totals ($ in millions)

Worldwide Gross income $181.8 $185.6 -2.0

Volume $1,529.8 $1,593.7 -4.0

Employees 1,041 1,080 -3.6

Offices 4 4 0.0

Officer: Kimio Arai, pres-ceo.

Headquarters: Tokyu Agency/4-8-18 Akasaka, Minato-ku/Tokyo 107, Japan/Phone: 813-3475-0577/Fax: 813-3401-7198.

1 WPP Group

Organization totals ($ in millions)

Worldwide Gross income $2,633.6 $2,592.6 1.6

Volume $18,485.3 $17,493.3 5.7

Employees 20,700 20,700 0.0

Offices 753 753 0.0

U.S. Gross income $978.8 $965.0 1.4

Volume $7,029.7 $6,671.2 5.4

Employees NA NA NA

Offices NA NA NA

Notes: Figures for WPP include the sum of 1) J. Walter Thompson Co.; 2) Ogilvy & Mather Worldwide; 3) Conquest Europe; 4) specialty U.S. ad units Einson Freeman, Ferguson Communications Group, Mendoza, Dillon & Asociados; 5) two international PR companies, Hill & Knowlton and Ogilvy, Adams & Rinehart; 6) three large market research companies; and 7) a collection of U.S. and U.K. non-advertising businesses. Figures for both years include only the portion of Scali, McCabe, Sloves retained by WPP, which sold SMS in late 1993 to Interpublic Group of Cos. The retained properties include SMS agencies in Amsterdam and Sao Paulo with a combined $4.2 million in gross income in 1993 vs. $3.87 million in 1992 on billings of $28.1 million in 1993 vs. $26.4 million in 1992 (these two agencies are not shown in geographic breakouts of WPP's agency networks). Other former SMS agencies, Morton Goldberg Associates, New York, and Hildmann, Simon, Rempen & Schmitz/SMS, Duesseldorf, are in figures for both years, respectively, for O&M Worldwide and Conquest Germany where the latter now is merged. Hill & Knowlton and Ogilvy, Adams & Rinehart together contributed gross income of about $173 million 1993 vs. about $186 million in 1992, according to O'Dwyer's Directory of Public Relations Firms. The U.S. share of the PR composite is about 60%. Among research companies, Research International reported gross income of $147 million in 1993 vs. $145.5 million in 1992, MRB charted $104 million in 1993 vs. $100.8 million in 1992, and Millward Brown hit $76 million in 1993 vs. $70.2 million in 1992. The U.S. share of the research composite is just over 26%. Each research company supplied its own figures. As part of a restructuring program to reduce its debt, WPP is expected by mid-year to spin off its research companies into a separate publicly-held company, although majority-owned by WPP. Robert E. Lerwill, WPP's group finance director, provided 1993 gross income for the following units: Promotional Campaigns (a non-U.S. sales promotion network) at $21 million; U.K. Services at $218 million; "manufacturing" at $9 million; U.S. services at $148 million; and "other" at $11 million. AA kept 1992 totals for these WPP-supplied figures flat since most involved translating British pounds into U.S. dollars in a year that the pound declined 14.2%. AA folded tallies for "manufacturing" and "other" into the international side of the WPP financial ledger.

Officer: Martin Sorrell, ceo.

Headquarters: WPP Group/27 Farm St./London W1X 6RD, England/Phone: 4471-408-2204/Fax: 4471-872-8088.

Ogilvy & Mather Worldwide

Worldwide Gross income $740.0 $754.8 -2.0

Volume $5,814.1 $5,205.7 11.7

Employees NA NA NA

Offices NA NA NA

U.S. Gross income $242.8 $262.1 -7.4

Volume $2,165.6 $2,029.0 6.7

Employees NA NA NA

Offices NA NA NA

U.S. offices

O&M, Atlanta 50.0

O&M, Chicago 385.0

O&M, Honolulu 18.0

O&M, Houston 97.0

O&M, Los Angeles 241.0

O&M, New York 829.0

African offices

Ogilvy & Mather Rightford, Johannesburg (MN) 91.0

Ogilvy & Mather, Nairobi (MJ) 2.1

Asian offices

Interflow Communications, Karachi (NE) 0.0

Korad, Seoul (MN) 156.1

Ogilvy & Mather , Bombay (MN) 38.1

Ogilvy & Mather, Bangkok (MJ) 90.8

Ogilvy & Mather, Beijing (MJ) 20.4

Ogilvy & Mather, Hong Kong (MJ) 97.9

Ogilvy & Mather, Kuala Lumpur (MJ) 43.7

Ogilvy & Mather, Manila (MN) 9.3

Ogilvy & Mather, Singapore (MJ) 53.3

Ogilvy & Mather, Sydney (MJ) 56.4

Ogilvy & Mather, Taipei (MJ) 81.2

Ogilvy & Mather, Wellington (MJ) 24.9

P.T. Indo Ad, Jakarta (NE) 21.6

European offices

Bassat, Ogilvy & Mather, Madrid (MJ) 243.7

Bold/Ogilvy & Mather, Athens (MN) 57.3

HHD O&M, Brussels (MJ) 119.0

Livraghi, Ogilvy & Mather, Milan (MJ) 144.0

Marti, Ogilvy & Mather, Zurich (MJ) 58.5

Moran, Ogilvy & Mather, Istanbul (MN) 66.3

Ogilvy & Mather 2, Stockholm (MJ) 17.8

Ogilvy & Mather, Amsterdam (MJ) 153.7

Ogilvy & Mather, Budapest (MJ) 11.7

Ogilvy & Mather, Copenhagen (MJ) 45.0

Ogilvy & Mather, Frankfurt (MJ) 452.7

Ogilvy & Mather, Helsinki (MJ) 11.8

Ogilvy & Mather, Lisbon (MJ) 62.2

Ogilvy & Mather, London (MJ) 755.5

Ogilvy & Mather, Oslo (MJ) 47.9

Ogilvy & Mather, Paris (MJ) 337.1

Ogilvy & Mather, Prague (MJ) 9.8

Ogilvy & Mather, Vienna (MJ) 75.2

Ogilvy & Mather, Warsaw (MN) 8.5

Proad-O&M Direct, Athens (MN) 5.1

Tisza, Ogilvy & Mather, Moscow (MJ) 3.8

Wilson Hartnell Group, Dublin (MJ) 58.2

Latin American offices

Biedermann Publicidad, Asuncion (NE) 5.2

Centrum O&M, Bogota (MN) 18.8

Corpa, Caracas (MN) 89.2

Empresas Punto Ogilvy & Mather, Montevideo (NE) 12.9

Lopito Ileana & Howie, San Juan (NE) 40.1

Modernoble Publicidad, San Jose (NE) 6.3

Modernoble Publicidad, San Salvador (NE) 5.8

Northcote & Asociados, Santiago (MN) 20.4

Ogilvy & Mather, Buenos Aires (MJ) 62.0

Panamericana Ogilvy & Mather, Mexico City (MJ) 97.0

Standard, Ogilvy & Mather, Sao Paulo (MJ) 163.0

Veritas/O&M, Guayaquil (NE) 15.4

Other North American offices

Ogilvy & Mather, Toronto (MJ) 125.4

Notes: Ogilvy & Mather Worldwide returns include the Ogilvy & Mather Worldwide network, Ogilvy & Mather Direct (which includes A. Eicoff & Co.), and Cole & Weber. Morton Goldberg Associates, once part of Scali, McCabe, Sloves, also is in O&M Worldwide totals at $3 million in gross income and $20 million in billings in 1993 vs. $2 million in gross income and $15 million in billings in 1992. Not included in Ogilvy & Mather Worldwide, although part of that operation, is Ogilvy, Adams & Rinehart, an international PR firm. Ogilvy, Adams & Rinehart is accounted for at the WPP level.

Officer: Charlotte Beers, chmn-ceo.

Headquarters: Ogilvy & Mather Worldwide/309 W. 49th St./New York, N.Y. 10019-7399/Phone: 212-237-4000/Fax: 212-237-5123.

Cole & Weber

U.S. Gross income $10.8 $9.7 11.2

Volume $85.6 $79.0 8.4

Employees 130 122 6.6

Offices 2 2 0.0

Officer: Austin McGhie, pres-ceo.

Headquarters: Cole & Weber/308 Occidental Ave. S./Seattle, Wash. 98104/Phone: 206-447-9595/Fax: 206-233-0178.

Ogilvy & Mather Direct

Worldwide Gross income $126.2 $112.1 12.6

Volume $819.6 $736.1 11.3

Employees NA NA NA

Offices NA NA NA

U.S. Gross income $52.9 $46.0 15.0

Volume $330.9 $286.1 15.7

Employees 418 462 -9.5

Offices 7 8 -12.5

Notes: Ogilvy & Mather Direct totals include A. Eicoff & Co., Chicago.

Officer: Jerome Pickholz, chmn.

Headquarters: Ogilvy & Mather Direct/309 W. 49th St./New York, N.Y. 10019-7399/Phone: 212-237-6000/Fax: 212-237-6977.

A. Eicoff & Co.

U.S. Gross income $13.1 $12.5 4.7

Volume $109.1 $103.9 5.0

Employees 120 114 5.3

Offices 1 1 0.0

Notes: A. Eicoff & Co. figures are consolidated into those of Ogilvy & Mather Direct.

Officer: Ronald Bliwas, pres-ceo.

Headquarters: A. Eicoff & Co./401 N. Michigan Ave./Chicago, Ill. 60611/Phone: 312-527-7100/Fax: 312-527-7100.

Morton Goldberg Associates

U.S. Gross income $3.0 $2.0 50.0

Volume $20.0 $15.0 33.3

Employees NA 18 -100.0

Offices 1 1 0.0

Notes: Morton Goldberg is a direct response agency formerly part of Scali, McCabe, Sloves. Morton Golberg was retained by WPP in the sale of Scali to Interpublic Group of Cos.

Officer: Morton Goldberg, pres.

Headquarters: Morton Goldberg Associates/800 3rd Ave./New York, N.Y. 10022/Phone: 212-752-3552/Fax: 212-371-1910.

J. Walter Thompson Co.

Worldwide Gross income $876.0 $820.5 6.8

Volume $6,072.8 $5,693.7 6.7

Employees 6,532 6,527 0.1

Offices 202 206 -1.9

U.S. Gross income $331.6 $309.4 7.2

Volume $2,319.0 $2,163.4 7.2

Employees 2,247 2,307 -2.6

Offices 9 9 0.0

U.S. offices

JWT, Atlanta 69.0

JWT, Chicago 400.0

JWT, Detroit 633.0

JWT, New York 650.0

JWT, San Francisco 300.0

African offices

JWT South Africa, Johannesburg (MN) 26.7

Asian offices

Ad Force-JWT, Jakarta (MJ) 24.1

Asiatic Advertising, Karachi (NE) 4.6

Contract Advertising, Bombay (MJ) 19.1

Hindustan Thompson Associates, Bombay (MN) 88.9

JWT Australia, Sydney (MJ) 125.2

JWT Japan, Tokyo (MJ) 300.1

JWT Korea, Seoul (MJ) 10.7

JWT Malaysia, Kuala Lumpur (MJ) 21.3

JWT New Zealand, Auckland (MN) 20.9

JWT Philippines, Manila (MJ) 37.4

JWT Singapore, Singapore (MJ) 42.4

JWT Taiwan, Taipei (MJ) 58.0

JWT Thailand, Bangkok (MJ) 45.9

JWT-China , Beijing/Shanghai (MJ) 19.4

JWT-Hong Kong, Wanchai (MJ) 129.4

Thompson Lanka Ltd., Colombo (MJ) 6.9

European offices

DDFH & B, Dublin (MN) 16.9

Haupt-Stummer/JWT, Vienna (MJ) 48.5

JWT Belgium, Brussels (MJ) 42.2

JWT Denmark, Copenhagen (MJ) 25.5

JWT Finland Oy, Helsinki (MN) 7.4

JWT France, Levallois Perret (MJ) 145.0

JWT Germany, Frankfurt (MJ) 413.9

JWT Italia, Milan (MJ) 307.1

JWT Publicidade, Lisbon (MJ) 59.7

JWT Spain, Madrid (MJ) 220.0

JWT Sweden, Stockholm (MJ) 6.2

JWT Switzerland, Zurich (MJ) 34.0

JWT U.K., London (MJ) 733.9

Manajans Thompson, Istanbul (MN) 55.5

Mertis Pro, Prague (NE) 2.0

Piramit Tasarim & Reklamcilik, Istanbul (MJ) 3.2

PPGH/JWT Groep, Amsterdam (MJ) 189.1

Spot Thompson Group, Athens (MN) 161.4

Strand & Lund, Oslo (NE) 12.4

Latin American offices

APCU Costa Rica, San Jose (NE) 6.0

APCU de Honduras, Tegucigalpa (NE) 1.6

APCU de Nicaragua, Managua (NE) 1.1

APCU El Salvador, San Salvador (NE) 3.5

APCU Panama, Panama City (NE) 5.6

APCU Thompson Asociades, Guatemala City (MN) 3.2

Atlas Thompson, Bogota (NE) 31.6

Azocar, Morrison, Walker, Santiago (MN) 26.2

CBBA Propaganda, Sao Paulo (MJ) 7.3

Corporacion/Thompson, Montevideo (NE) 10.7

JWT Argentina, Buenos Aires (MJ) 84.0

JWT Chilena, Santiago (MJ) 32.3

JWT de Venezuela, Caracas (MJ) 40.2

JWT Mexico, Mexico City (MJ) 107.1

JWT Paraguay, Asuncion (MJ) 1.4

JWT Peruana, Lima (MJ) 20.7

JWT Publicidade, Sao Paulo (MJ) 90.6

Marti, Flores, Prieto & Wachtel, San Juan (MN) 58.2

Norlop Thompson Associados, Guayaquil (MN) 20.3

Thompson AIFE-MFP, Santo Domingo (MN) 4.1

Other North American offices

Enterprise Advertising, Toronto (MJ) 24.1

JWT Canada, Toronto (MJ) 116.7

Notes: J. Walter Thompson Co. includes JWT worldwide agency network, Brouillard Communications, JWT Direct, Thompson Recruitment and, for the purpose of this report, Deltakos (formerly Thompson Healthcare). WPP earlier this year consolidated Deltakos and Ferguson Communications Group.

Officer: Burt Manning, chmn-ceo.

Headquarters: J. Walter Thompson Co./466 Lexington Ave./New York, N.Y. 10017/Phone: 212-210-7000/Fax: 212-210-6953.

Brouillard Communications

U.S. Gross income $10.5 $9.3 13.1

Volume $69.8 $61.8 13.1

Employees 72 72 0.0

Offices 1 1 0.0

Officer: James H. Foster, pres-ceo.

Headquarters: Brouillard Communications/420 Lexington Ave./New York, N.Y. 10170/Phone: 212-867-8300/Fax: 212-210-8511.

J. Walter Thompson Direct

U.S. Gross income $8.0 $6.7 18.7

Volume $53.0 $44.7 18.6

Employees 65 63 3.2

Offices 3 3 0.0

Officer: Mitchell Orfuss, pres.

Headquarters: J. Walter Thompson Direct/466 Lexington Ave./New York, N.Y. 10017/Phone: 212-210-7070/Fax: 212-210-7713.

Deltakos(pron: del TAcos), now reports to Ferguson Communications Group thereby consolidating the medical advertising specialty within WPP. Deltakos is a compounding of "Delta" (the scientific and medical symbol for "difference") and "oikos" ("house" in Greek); ergo, a house that

makes a difference.

Officer: Tom Vargas, pres-ceo.

Headquarters: Deltakos/420 Lexington Ave, 9th Fl./New York, N.Y. 10017/Phone: 212-210-8090/Fax: 212-210-8284.

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