TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 3 OF 20

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20 Dai-Ichi Kikaku

Organization totals ($ in millions)

Worldwide Gross income $135.3 $151.4 -10.7

Volume $1,076.7 $1,102.7 -2.4

Employees 815 840 -3.0

Offices 17 18 -5.6

U.S. Gross income $10.8 $11.8 -8.3

Volume $83.6 $92.6 -9.7

Employees 2 2 0.0

Offices 1 1 0.0

Asian offices

Dai-Ichi Kikaku Malaysia, Kuala Lumpur (MN) 1.9

Dai-Ichi Kikaku Thailand, Bangkok (MJ) 12.9

Dai-Ichi Kikaku, Hong Kong (MJ) 0.8

Dai-Ichi Kikaku, Tokyo (MJ) 834.7

DIK Ocean Advertising, Taipei (MJ) 13.6

Notes: Tokyo agency Dai-Ichi Kikaku at $100.2 million in gross income is the lead component of the DIK ad organization that also includes a nine-shop network of Japanese regional agencies in which DIK owns no more than 20% of an agency, an affiliated group of Tokyo agencies largely majority owned, and an overseas network that includes eight agencies. Part of the overseas connection is a 7.86% interest DIK has retained in the French holding company, FCAB. FCAB was sold in late 1993 to Publicis Communication. Totals for DIK's U.S. employees and offices represent DIK corporate, excluding any portion of employees and offices of Kresser/Craig.

Officer: Hiroaki Tanaka, pres-ceo.

Headquarters: Dai-Ichi Kikaku/Hibiya Kokusai Bldg., 2-3 Uchisaiwai-cho, 2-chome Chiyoda-ku/Tokyo 100, Japan/Phone: 813-3595-1311/Fax: 813-3595-2963.

Kresser/Craig DIK

U.S. Gross income $14.4 $14.4 -0.2

Volume $96.5 $96.8 -0.3

Employees 97 96 1.0

Offices 4 3 33.3

Notes: The agency is 50% owned by DIK.

Officer: Robert Kresser, ceo.

Headquarters: Kresser/Craig /2501 Colorado Ave., 2nd Fl./Santa Monica, Calif. 90404/Phone: 310-315-3000/Fax: 310-315-3005.

17 Daiko Advertising

Organization totals ($ in millions)

Worldwide Gross income $181.5 $175.9 3.2

Volume $1,395.5 $1,330.9 4.9

Employees 1,269 1,267 0.2

Offices 21 21 0.0

Notes: Daiko's far-flung enterprises are consolidated into returns from the Osaka headquarters agency. It has 21 branch offices in Japan and service shops in Hong Kong, New York, Taipei, Beijing and London. Daiko is a venture partner with Grey Advertising through Grey-Daiko in Tokyo. Daiko holds 40% of the agency.

Officer: Jun Katayama, pres.

Headquarters: Daiko Advertising/3-39, 4-chome, Miyahara, Yodogawa-ku/Osaka 532, Japan/Phone: 816-392-8008/Fax: 816-392-8004.

13 D'Arcy Masius Benton & Bowles

Organization totals ($ in millions)

Worldwide Gross income $553.6 $558.4 -0.9

Volume $4,770.1 $4,700.7 1.5

Employees 5,904 4,976 18.6

Offices 121 120 0.8

U.S. Gross income $270.9 $274.6 -1.3

Volume $2,620.7 $2,597.7 0.9

Employees 2,353 2,464 -4.5

Offices 21 21 0.0

U.S. offices

DMB&B, Bloomfield Hills, Mich. 468.7

DMB&B, Chicago 150.8

DMB&B, Greenville, S.C. 34.5

DMB&B, Los Angeles 119.3

DMB&B, New York 894.0

DMB&B, San Antonio, Texas 52.0

DMB&B, San Francisco 2.6

DMB&B, St. Louis 369.4

African offices

D'Arcy Masius Benton & Bowles, Nicosia (MJ) 8.4

Asian offices

D'Arcy Masius Benton & Bowles, Auckland (MJ) 13.9

D'Arcy Masius Benton & Bowles, Guangzhou (MJ) 8.7

D'Arcy Masius Benton & Bowles, Hong Kong (MJ) 27.8

D'Arcy Masius Benton & Bowles, Singapore (MJ) 9.5

D'Arcy Masius Benton & Bowles, Sydney (MJ) 82.1

Jiminez/DMB&B, Manila (MN) 10.8

KHK DMB&B, Kuala Lumpur (MN) 9.3

Perwanal/D'Arcy Masius Benton & Bowles, Jakarta (MN) 9.4

Peter Doyle Advertising, Melbourne/Sydney (MJ) 10.4

Seoul D'Arcy Masius Benton & Bowles, Seoul (MN) 41.3

Synergie Tokyu DMB&B, Bangkok (MN) 8.1

Tokyu Agency International, Tokyo (MN) 297.2

Tokyu Manning, Selvage & Lee, Tokyo (MN) 4.3

European offices

Ad & Com, Brussels (MJ) 1.6

ADA Group, London (MJ) 41.1

Agency MK Group, Paris (MJ) 26.4

D'Arcy Masius Benton & Bowles, Amsterdam (MJ) 97.4

D'Arcy Masius Benton & Bowles, Ansieres (MJ) 275.9

D'Arcy Masius Benton & Bowles, Athens (MJ) 12.2

D'Arcy Masius Benton & Bowles, Brussels (MJ) 60.4

D'Arcy Masius Benton & Bowles, Budapest (MJ) 5.4

D'Arcy Masius Benton & Bowles, Frankfurt (MJ) 357.0

D'Arcy Masius Benton & Bowles, Frederiksberg (MJ) 33.7

D'Arcy Masius Benton & Bowles, Helsinki (MJ) 9.6

European offices

D'Arcy Masius Benton & Bowles, Lisbon (MJ) 6.7

D'Arcy Masius Benton & Bowles, London (MJ) 555.3

D'Arcy Masius Benton & Bowles, Madrid (MJ) 108.1

D'Arcy Masius Benton & Bowles, Milan (MJ) 109.3

D'Arcy Masius Benton & Bowles, Moscow (MJ) 19.0

D'Arcy Masius Benton & Bowles, Oslo (MJ) 37.8

D'Arcy Masius Benton & Bowles, Prague (MJ) 3.5

D'Arcy Masius Benton & Bowles, Stockholm (MJ) 42.4

D'Arcy Masius Benton & Bowles, Warsaw (MJ) 8.3

Heimann DMB&B Zurich, Zurich (MN) 7.3

MANG/D'Arcy Masius Benton & Bowles, Vienna (MN) 18.1

Latin American offices

Cadilla/DMB&B, Santurce (MJ) 5.5

D'Arcy Masius Benton & Bowles, Caracas (MN) 12.7

D'Arcy Masius Benton & Bowles, Mexico City (MJ) 68.2

Graffiti DMB&B, Buenos Aires (MN) 30.9

Porta/D'Arcy Masius Benton & Bowles, Santiago (MN) 14.1

Salles/Inter-Americana, Sao Paulo (NE) 151.1

Other North American offices

D'Arcy Masius Benton & Bowles, Toronto (MJ) 69.8

Notes: Organization totals include gross income of $18.1 million in 1993 vs. $17.8 million in 1992 for PR agency Manning Selvage & Lee.

Officer: Roy Bostock, chmn-ceo.

Headquarters: D'Arcy Masius Benton & Bowles/1675 Broadway/New York, N.Y. 10019/Phone: 212-468-3622/Fax: 212-468-4104.

Clarion Marketing & Communications

U.S. Gross income $28.8 $27.6 4.4

Volume $203.0 $208.1 -2.5

U.S. Employees 214 201 6.5

Offices 5 4 25.0

Notes: Clarion is the sales promotion subsidiary of DMB&B, which bought portions of Saugatuck Group in mid-1993 from Carlson Cos. and merged the accounts into Clarion. Growth was due largely to new business and not Saugatuck business which accounted only for about $1 million in revenue for the year, according to the agency.

Officer: Raymond S. Rizzo, pres-ceo.

Headquarters: Clarion Marketing & Communications/340 Pemberwick Rd./Greenwich, Conn. 06831/Phone: 203-531-3600/Fax: 203-531-7526.

Medicus Intercon International

Worldwide Gross income $61.0 $66.3 -8.1

Volume $451.3 $502.3 -10.2

Employees 575 631 -8.9

Offices 30 33 -9.1

U.S. Gross income $27.1 $30.5 -11.3

Volume $235.8 $253.8 -7.1

Employees 259 291 -11.0

Offices 6 6 0.0

U.S. offices

Discovery International, Chicago 38.4

Medicus Intercon, New York 197.4

Asian offices

Medicus Intercon KK, Tokyo (MJ) 22.6

Asian offices

Medicus Intercon Pacific, Hong Kong (MJ) 1.0

European offices

Medicus Intercon, Barcelona/Madrid (MJ) 7.2

Medicus Intercon, Milan/Rome (MJ) 17.0

Medicus Intercon, Wiesbaden (MJ) 72.3

Penajans DMB&B Ticaret, Istanbul (MN) 24.9

Other North American offices

Medicus Intercon, Toronto (MJ) 15.9

Notes: Medicus is the medical advertising unit of DMB&B.

Officer: Lawrence J. Lesser, chmn-ceo.

Headquarters: Medicus Intercon International/1675 Broadway/New York, N.Y. 10019/Phone: 212-468-3100/Fax: 212-468-3222.

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