TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 6 0F 20

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10 Foote, Cone & Belding Communications

Organization totals ($ in millions)

Worldwide Gross income $633.7 $661.5 -4.2

Volume $5,336.0 $5,093.7 4.8

Employees 3,709 3,892 -4.7

Offices 79 82 -3.7

U.S. Gross income $294.7 $297.1 -0.8

Volume $3,092.1 $2,697.7 14.6

Employees 2,279 2,411 -5.5

Offices 14 12 16.7

U.S. offices

FCB, Chicago 618.0

FCB, Los Angeles 361.0

FCB, Philadelphia 100.0

FCB, San Francisco 680.0

FCB/Leber Katz Partners, New York 803.0

African offices

Lindsay Smithers-FCB Holdings, Sandton (MN) 90.1

Partnership in Advertising, Johannesburg (MN) 15.4

Asian offices

AP: Foote, Cone & Belding, Petaling Jaya (MN) 19.2

Basic/Foote, Cone Belding, Manila (MN) 44.0

FCB Jakarta, Jakarta (MJ) 2.3

FCB Japan, Tokyo (MJ) 16.3

Foote, Cone & Belding, Hong Kong (MJ) 17.1

Foote, Cone & Belding, Sydney (MJ) 54.8

Foote, Cone & Belding, Wellington (MJ) 30.7

Mojo Australia, Sydney (MJ) 135.4

Mojo New Zealand, Auckland (MJ) 22.4

Prakit & FCB, Bangkok (MN) 49.4

Public-FCB Communications, Taipei (MN) 17.8

European offices

Yaratim/FCB, Istanbul (MN) 10.9

Latin American offices

FCB de Costa Rica, San Jose (MJ) 4.2

FCB El Salvador, San Salvador (MJ) 2.4

FCB Honduras, San Pedro Sula (MJ) 3.6

FCB Publicidad, Guatemala City (MJ) 5.6

FCB/Ecuador, Guayaquil (MJ) 5.6

FCB/Puma, Bogota (MJ) 24.1

FCB/Siboney Publicidade, Sao Paulo (MJ) 66.4

Foote, Cone & Belding de Mexico, Mexico City (MJ) 27.3

Foote, Cone & Belding, Caracas (MJ) 25.6

Foote, Cone & Belding, Guaynabo (MJ) 47.1

Foote, Cone & Belding, Santo Domingo (MJ) 6.5

Hernandez/Foote, Cone & Belding, Port of Spain (MN) 3.6

Lindo, Foote, Cone & Belding, Kingston (MN) 3.9

Pragma FCB Publicidad, Buenos Aires (MN) 58.5

Other North American offices

FCB Canada, Toronto (MJ) 122.0

Notes: Returns at Foote, Cone & Belding Communications include its U.S. core shops and 49% of the European agency organization, Publicis Communication/Publicis-FCB, although not including any returns from FCAB Group, a French holding company bought exclusively in 1993 by the Paris-based Publicis Communication side of the European venture. The venture formerly was called Publicis/FCB Communications B.V. Totals also include full-year returns in 1993 and 1992 for Australian agency Mojo Advertising, which broke off December 1992 from Chiat/Day, and for Borders, Perrin & Norrander, a Portland, Ore., agency acquired in 1993. Totals for both years do not include Krupp Taylor USA, sold in 1993.

Officer: Bruce Mason, chmn-ceo.

Headquarters: Foote, Cone & Belding Communications/101 E. Erie St./Chicago, Ill. 60611/Phone: 312-751-7000/Fax: 312-751-3501.

FCB Direct

U.S. Gross income $19.3 $29.8 -35.3

Volume $128.5 $198.8 -35.3

Employees 145 145 0.0

Offices 4 4 0.0

Officer: Jim Tennant, pres.

Headquarters: FCB Direct/101 E. Erie St./Chicago, Ill. 60611/Phone: 312-751-7000.

Borders, Perrin & Norrander

U.S. Gross income $6.6 $6.7 -1.4

Volume $42.9 $44.4 -3.3

Employees 54 56 -3.6

Offices 2 2 0.0

U.S. offices

Borders, Perrin & Norrander, Portland, Ore. 37.7

Borders, Perrin & Norrander, Seattle 5.2

Notes: BP&N was purchased in 1993. Two full years of data are included in FCB results.

Officer: Peter M. Hatt, ceo.

Headquarters: Borders, Perrin & Norrander/222 S.W. Yamhill St./Portland, Ore. 97204/Phone: 503-227-2506/Fax: 503-227-4827.

IMPACT

U.S. Gross income $11.6 $9.8 17.9

Volume $77.0 $64.0 20.3

Employees 125 125 0.0

Offices 3 3 0.0

Notes: In reporting sales promotion, FCB credits some sales promotion billings to subsidiaries other than its sales promotion arm, IMPACT, although IMPACT may have participated at the conceptual or execution stage. IMPACT, reporting separately, says its gross income was $16.4 million in 1993 vs. $14.85 million in 1992, with billings of $106.7 million in 1993 vs. $96.2 million in 1992.

Officer: Joe Flanagan, pres.

Headquarters: IMPACT/101 E. Erie St./Chicago, Ill. 60611/Phone: 312-751-7000/Fax: 312-440-8170.

Vicom/FCB

U.S. Gross income $23.6 $20.0 18.0

Volume $157.5 $133.5 18.0

Employees 160 147 8.8

Offices 4 4 0.0

Officer: D. John Loden, pres-ceo.

Headquarters: Vicom/FCB/One Lombard St., 3rd Fl./San Francisco, Calif. 94111/Phone: 415-391-8700/Fax: 415-391-1042.

Wahlstrom & Co.

U.S. Gross income $11.9 $11.6 2.8

Volume $75.0 $73.0 2.7

Employees 140 150 -6.7

Offices 4 4 0.0

Officer: Francis J. Barton, pres.

Headquarters: Wahlstrom & Co./1290 E. Main St./Stamford, Conn. 06902/Phone: 203-348-7347/Fax: 203-348-7350.

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