TOP 50 AD ORGANIZATIONS IN THE WORLD; PART 7 OF 20

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34 Gage Marketing Group

Organization totals ($ in millions)

U.S. Gross income $78.8 $67.1 17.4

Volume $525.4 $447.4 17.4

Employees 2,000 1,500 33.3

Offices 5 5 0.0

U.S. offices

Gage Marketing Group, Detroit 167.0

Gage Marketing Group, Irvine, Calif. 91.6

Gage Marketing Group, Minneapolis 266.8

Notes: Gage, largely a promotional services shop with about 20% of its activity in direct response, was formed in 1992 when E.C. "Skip" Gage purchased Minneapolis-based Carlson Cos.' fulfillment business. That business currently accounts for about 40% of its revenue.

Officer: Erwin C. Gage III, ceo.

Headquarters: Gage Marketing Group/10000 Highway 55/Minneapolis, Minn. 55441-6365/Phone: 612-595-3800/Fax: 612-595-3871.

27 Gold Greenlees Trott

Organization totals ($ in millions)

Worldwide Gross income $100.3 $100.7 -0.4

Volume $805.1 $742.6 8.4

Employees 937 847 10.6

Offices 10 10 0.0

U.S. Gross income $57.4 $51.5 11.5

Volume $488.7 $381.7 28.0

Employees 501 501 0.0

Offices 3 3 0.0

European offices

BDH Advertising, Manchester (MJ) 64.2

GGT Advertising, London (MJ) 143.4

GGK/GGT Worldwide

GGK Bratislava, Bratislava (MJ) 8.3

GGK Budapest, Budapest (MJ) 15.4

GGK London, London (NA) 44.3

GGK Moscow, Moscow (MJ) 1.6

GGK Praha, Prague (MJ) 6.8

GGK Warsaw, Warsaw (MJ) 5.9

New York Communications/GGK, Frankfurt (NA) 49.4

Notes: GGT returns in both years include collective totals for RMC (audio-visual shop), Option One (sales promotion and direct response) and GGT Direct Advertising, all fully owned agency specialty shops in London. The three contributed $14.2 million gross income on $94.9 million billings in 1993 and $15 million gross income on billings of $100.2 million in 1992. Not included in totals are $3.9 million in gross income from COBA Strategic Consultancy, up from $3 million in 1992.

GGT is expanding its presence in Europe by taking an equity position in shops once owned by the now defunct GGK International, an ad organization that folded at the end of 1993. Among the larger GGK shops, management in Basel and Zurich have taken majority position in their agencies and GGK London management has entered similar negotiations. The remaining equity in these shops will be held by GGK/GGT Worldwide, a holding company set up in mid-1993. GGT's stake in GGK/GGT is 80%. Additional shops will fall under the GGK/GGT Worldwide banner found under European offices in this profile. AA lists only the shops reporting their numbers. GGK's Eastern European shops are now combined under the corporate entity, GGK Occidental. No returns from GGK/GGT shops are included in Gold Greenlees Trott numbers.

Officer: Michael Greenlees, chmn-ceo.

Headquarters: Gold Greenlees Trott/82 Dean St./London WIV 5AB, England/Phone: 44-71-437-0434/Fax: 44-71-494-0118.

GSD&M

U.S. Gross income $27.9 $27.1 2.8

Volume $242.6 $201.1 20.6

Employees 250 251 -0.4

Offices 1 1 0.0

Officer: Steve Gurasich, chmn.

Headquarters: GSD&M/1250 Capital of Texas Hwy. South, Ste. 400/Austin, Texas 78746/Phone: 512-327-8810/Fax: 512-327-1775.

Martin-Williams

U.S. Gross income $17.5 $16.0 9.4

Volume $140.0 $125.0 12.0

Employees 195 175 11.4

Offices 2 2 0.0

U.S. offices

Martin-Williams, Minneapolis 139.5

Martin-Williams, St. Louis 0.5

Officer: Dave Floren, chmn-ceo.

Headquarters: Martin-Williams/60 South 6th St./Minneapolis, Minn. 55402/Phone: 612-340-0800/Fax: 612-342-9700.

Joey Reiman Agency

U.S. Gross income $14.0 $8.3 68.6

Volume $101.1 $55.7 81.6

Employees 103 75 37.3

Offices 1 1 0.0

Notes: The agency was called Babbit & Reiman Advertising until 1992.

Officer: Joey Reiman, chmn-ceo.

Headquarters: Joey Reiman Agency/3060 Peachtree Rd., NW, Penthouse/Atlanta, Ga. 30305/Phone: 404-365-9308/Fax: 404-365-9308.

Worldwide Offices 3 3 0.0

Notes: Perhaps better known by its DPZ acronym, the agency currently ranks third among Brazilian agencies.

Officer: Roberto Duailibi, director.

Headquarters: Duailibi Petit Zaragoza Propaganda S.A./Av Cidade Jardim, 280/Sao Paulo 01454-000, Brazil/Phone: 5511 853-4799; Fax: 5511 853-4298.

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