TOP 50 ADVERTISING ORGANIZATIONS IN THE WORLD; PART 2 OF 20

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11 Leo Burnett Co.

Organization totals ($ in millions)

Worldwide Gross income $622.4 $643.8 -3.3

Volume $4,223.5 $4,304.3 -1.9

Employees 6,339 6,588 -3.8

Offices 57 51 11.8

U.S. Gross income $304.8 $313.8 -2.8

Volume $2,106.4 $2,104.1 0.1

Employees 2,028 2,390 -15.1

Offices 1 1 0.0

African offices

AMA Leo Burnett Co., Cairo (MJ) 3.7

African offices

H&C Leo Burnett Co., Beirut (MJ) 13.6

Radius Advertising, Manama (MJ) 200.0

Targets Advertising, Jeddah (MJ) 12.0

Asian offices

Hemisphere-Leo Burnett, Manila (MJ) 16.8

Leo Burnett - New Zealand, Wellington (MJ) 5.5

Leo Burnett Advertising, Kuala Lumpur (MJ) 13.1

Leo Burnett Co - Kyodo , Tokyo (MJ) 263.8

Leo Burnett Connaghan & May, Sydney (MJ) 100.0

Leo Burnett Co., Bangkok (MJ) 46.7

Leo Burnett Co., Singapore (MJ) 24.2

Leo Burnett Co., Taipei (MJ) 21.4

Leo Burnett Ltd., Guangzhou (MJ) 8.3

Leo Burnett Ltd., Hong Kong (MJ) 85.7

Leo Burnett Sonyon, Seoul (MN) 12.6

European offices

Bordelais, Lemeunier Leo Burnett, Paris (MJ) 106.6

Cineponto/Leo Burnett Portugal, Lisbon (MN) 18.7

Enterprise Middle East, Athens (MJ) 2.6

Leo Burnett - Belgium, Brussels (MJ) 53.7

Leo Burnett - Budapest, Budapest (MJ) 3.6

Leo Burnett - Denmark, Copenhagen (MJ) 24.3

Leo Burnett - Prague, Prague (MJ) 6.1

Leo Burnett - Sweden, Stockholm (MJ) 5.5

Leo Burnett - Warsaw, Warsaw (MJ) 11.1

Leo Burnett Co., Athens (MJ) 59.4

Leo Burnett Co., London (MJ) 220.1

Leo Burnett Co., Milan (MJ) 127.5

Leo Burnett Co., Zurich (MJ) 7.7

Markom/Leo Burnett, Istanbul (MJ) 22.9

Michael Conrad & Leo Burnett, Frankfurt (MJ) 254.4

Noordervliet & Winninghoff/LB Co., Amsterdam (MJ) 74.3

Nordskar & Thorkildsen Leo Burnett, Oslo (MJ) 49.0

European offices

Vitruvio/Leo Burnett, Madrid (MJ) 39.9

Latin American offices

Communica Publicidad, Guatemala City (MJ) 12.6

Comunica Leo Burnett Publicidad, Panama City (JV) 2.2

Leo Burnett - Chile, Santiago (MJ) 25.1

Leo Burnett - Colombia, Bogota (MJ) 31.1

Leo Burnett - Venezuela, Caracas (MJ) 67.3

Leo Burnett Co., Buenos Aires (MJ) 42.7

Leo Burnett Co., Mexico City (MJ) 96.5

Leo Burnett Co., San Juan (MJ) 39.6

Leo Burnett Co., Santo Domingo (MJ) 8.3

Leo Burnett Publicidade, Sao Paulo (MJ) 79.5

Publicidad Comercial de Centroamerica, San Jose (MJ) 6.7

Other North American offices

Leo Burnett Co., Toronto (MJ) 121.1

Notes: Burnett conducts all its U.S. business through its Chicago office. The agency in 1993 added six international shops-Johannesburg, Bangalore, New Delhi, Guangzhou, Turin and one in Vietnam.

Officer: William T. Lynch, pres-ceo.

Headquarters: Leo Burnett Co./35 W. Wacker Dr./Chicago, Ill. 60601/Phone: 312-220-5959/Fax: 312-220-6333.

25 Cheil Communications

Organization totals ($ in millions)

Worldwide Gross income $105.0 $103.5 1.4

Volume $456.5 $385.5 18.4

Employees 790 650 21.5

Offices 7 7 0.0

South Korean offices

Cheil Communications, Seoul (NA) 414.0

Cheil Bozell, Seoul (MJ) 39.1

Notes: Cheil totals are dominated by the trunk agency in Seoul which accounted for about $95 million in gross income and $414 million in billings. Included in the Seoul agency's numbers were service shop returns from Tokyo, London, Frankfurt and Pusan, South Korea. Not included in that shop's numbers although part of the ad organization tally was Cheil Communications America ($15.1 million in billings) and Cheil Bozell in Seoul ($39.1 million). Cheil owns 70% of Cheil Bozell.

Officer: Ki-Seun Yoon, pres.

Headquarters: Cheil Communications/Samsung Bldg., 50 Ulchiro 1, Chung-gu/Seoul 100-191, South Korea/Phone: 822-724-0114/Fax: 822-724-0171.

22 Chiat/Day

Organization totals ($ in millions)

Worldwide Gross income $122.1 $118.8 2.8

Volume $919.9 $882.7 4.2

Employees 642 668 -3.9

Offices 11 11 0.0

U.S. Gross income $106.5 $103.4 2.9

Volume $811.6 $787.9 3.0

Employees 533 558 -4.5

Offices 8 8 0.0

U.S. offices

Chiat/Day, Los Angeles 570.0

Chiat/Day, New York 218.5

European offices

Chiat/Day Advertising, London (MJ) 49.8

Other North American offices

Chiat/Day Advertising, Toronto (MJ) 58.5

Notes: Organization totals include PR unit Bob Thomas & Associates, which had gross income of $3.95 million on billings of $23.1 million in 1993 vs. gross income of $4.6 million on billings of $27.3 million in 1992. Chiat's regional offices in Chicago, Dallas, Atlanta, Jacksonville, Washington D.C. and San Francisco are included in Los Angeles totals.

Officer: Jay Chiat, chmn-ceo.

Headquarters: Chiat/Day Advertising/340 Main St./Venice, Calif./Phone: 310-314-5000/Fax: 310-314-5629.

43 Chuo Senko Advertising

Organization totals ($ in millions)

Worldwide Gross income $51.9 $50.4 3.0

Volume $370.7 $360.0 3.0

Employees 310 NA NA

Offices 12 NA NA

Notes: AA estimated gross income for Chuo Senko in 1993, and kept the same 1992 ratio of gross income to billings provided that year by Chuo Senko. Estimates were based on growth levels of other Japanese agencies of its size. The agency was provided the estimate for comment.

Officer: Shoji Koshizawa, chmn. Shigeru Osawa, pres.

Headquarters: Chuo Senko/2-6-1, Ginza Chuo-ku/Tokyo 104, Japan/Phone: 813-3562-0151.

37 Clemenger/ BBDO

Organization totals ($ in millions)

Worldwide Gross income $61.7 $57.3 7.7

Volume $369.0 $340.7 8.3

Employees 513 478 7.3

Offices 9 9 0.0

Asian offices

Colenso Communications, Auckland (MJ) 50.1

HKM Advertising, Auckland (MJ) 17.2

Notes: Clemenger consolidates returns from nine Australian shops and two New Zealand agencies, Colenso Communications and HKM Advertising, both in Auckland. Clemenger, 46.67% owned by BBDO, is shown at 100% of its totals. BBDO consolidates the minority share in its consolidated totals.

Officer: Peter Clemenger, chmn.

Headquarters: Clemenger/BBDO Ltd./474 St. Kilda Rd./Melbourne, Victoria/Australia 3004/Phone: 613-869-4499/Fax: 613-820-1232.

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