TOP 50 ADVERTISING ORGANIZATIONS IN THE WORLD; PART 4 OF 20

Published on .

4 Dentsu Inc.

Organization totals ($ in millions)

Worldwide Gross income $1,403.2 $1,387.6 1.1

Volume $10,846.3 $10,477.3 3.5

Employees 5,834 5,811 0.4

Offices 75 58 29.3

U.S. Gross income $20.9 $20.3 3.1

Volume $133.8 $138.5 -3.5

Employees NA NA NA

Offices NA NA NA

Asian offices

Ad Dentsu, Tokyo (MJ) 210.7

Dentsu Australia, Sydney (MJ) 48.3

Dentsu Eye, Tokyo (MJ) 22.7

Dentsu Inc., Tokyo (MJ) 9,818.9

Inter Admark, Jakarta (MJ) 9.6

Taiwan Advertising Co., Taipei (MJ) 32.3

European offices

BLD Europe, Brussels (MJ) 22.5

CCP Positioning, Milan (MJ) 5.4

CDP Europe, London (MN) 216.8

Publi Graphics, Paris (MN) 14.8

Notes: Dentsu totals include 50% of the Dentsu, Young & Rubicam ad organization (the other 50% is claimed by Y&R) and 44.8% of CDP Europe, an agency network with equity gross income of $20.7 million on billings of $216.8 million in 1993 vs. $21.6 million and $236.5 million in 1992, respectively. Collett Dickenson Pearce is the lead agency of CDP Europe, a network of 16 agencies. Dentsu added 17 more shops to its international network in 1993 including two in Taipei, Taiwan Advertising and Kuahua Inc., Inter Admark in Jakarta, Indonesia, and Publi Graphics in Paris. This is the first year Dentsu has broken out results for Tokyo-based Ad Dentsu, a five-agency network in Japan, and Dentsu Eye, a Toyko agency specializing in advertising to women. Dentsu holds 100% of both.

Officer: Yutaka Narita, pres.

Headquarters: Dentsu/1-11, Tsukiji, Chuo-ku/Tokyo 104, Japan/Phone: 813-3544-5599/Fax: 813-3546-2967.

Dentsu Corp. of America

U.S. Gross income $10.6 $9.5 11.0

Volume $71.4 $59.6 19.9

Employees 85 99 -14.1

Offices 3 2 50.0

U.S. offices

Dentsu Corp. of America, Los Angeles 14.4

Dentsu Corp. of America, New York 57.0

Officer: Keiji Matsushima, pres-ceo.

Headquarters: Dentsu Corp. of America/666 Fifth Ave./New York, N.Y. 10103/Phone: 212-261-4200/Fax: 212-261-4202.

21 Dentsu, Y&R Partnerships

Organization totals ($ in millions)

Worldwide Gross income $124.5 $132.3 -5.9

Volume $937.3 $927.1 1.1

Employees 1,877 1,638 14.6

Offices 32 26 23.1

Asian offices

Dentsu Sudler & Hennessey, Tokyo (MJ) 33.5

Dentsu, Young & Rubicam, Hong Kong (MJ) 44.8

Dentsu, Young & Rubicam, Kuala Lumpur (MJ) 29.2

Dentsu, Young & Rubicam China, Beijing (MJ) 23.9

Dentsu, Young & Rubicam Korea, Seoul (MN) 14.4

Dentsu, Young & Rubicam-Alcantara, Manila (MN) 16.3

Dentsu, Young & Rubicam, Bangkok (MJ) 37.1

Dentsu, Young & Rubicam, Singapore (MJ) 35.7

Dentsu, Young & Rubicam, Taipei (MJ) 18.6

Dentsu, Young & Rubicam, Tokyo (MJ) 269.7

Mattingly & Partners (NZ), Parnell (MJ) 24.8

Mattingly & Partners, Richmond (MJ) 179.2

Rediffusion Advertising, Bombay (NE) 16.9

Notes: Ownership of DY&R is split 50/50 between Y&R and Dentsu Inc. DY&R is dual-based in New York and Toyko. DY&R owns another U.S. shop, direct response agency Bowes Dentsu in Los Angeles. Returns from that agency are included in Lord, Dentsu totals. DY&R was formed in 1990 out of HDM Worldwide when one of HDM's partners, Eurocom (now Euro RSCG), bought all the network's European shops, leaving Y&R and Dentsu to share the Pacific rim shops.

Officer: Shinzo Ueno, chmn.

Headquarters: Dentsu, Young & Rubicam Partnerships/810 Seventh Ave./New York, N.Y. 10019/Phone: 212-408-2100.

Dentsu, Young & Rubicam Partnerships/ c/o Dentsu Inc./1-11-10 Tsukiji, Chuo-Ku/Tokyo 104, Japan/Phone: 813-3544-5599/Fax: 813-3546-2967.

Lord, Dentsu & Partners

U.S. Gross income $20.7 $21.5 -3.9

Volume $159.3 $158.0 0.8

Employees 192 198 -3.0

Offices 2 2 0.0

Officer: Richard Lord, chmn-ceo.

Headquarters: Lord, Dentsu & Partners/810 Seventh Ave./New York, N.Y. 10019/Phone: 212-408-2100/Fax: 212-957-9512.

36 DIMAC Direct

Organization totals ($ in millions)

U.S. Gross income $63.5 $57.7 10.1

Volume $176.1 $163.5 7.7

Employees 576 551 4.5

Offices 3 3 0.0

U.S. offices

DIMAC Direct, Boston 8.8

DIMAC Direct, San Francisco 21.6

DIMAC Direct, St. Louis, Mo. 145.7

Notes: DIMAC is a direct response agency. The agency includes $35.9 million gross income in 1993 vs. $32.2 million in 1992 in internal operations. Ad Age includes returns from such units in ad organization totals, but not in the agency brand.

Officer: Michael T. McSweeney, pres-ceo.

Headquarters: DIMAC Direct/One Corporate Woods Dr./Bridgeton, Mo. 63044/Phone: 314-344-8000/Fax: 314-344-8099.

45 W.B. Doner & Co.

Organization totals ($ in millions)

Worldwide Gross income $49.2 $49.8 -1.1

Volume $407.0 $399.6 1.9

Employees 525 562 -6.6

Offices 9 9 0.0

U.S. Gross income $38.9 $37.7 3.2

Volume $316.7 $295.7 7.1

Employees 459 480 -4.4

Offices 6 6 0.0

Notes: Doner, dual-based in Southfield, Mich., and Baltimore, includes in U.S. totals returns from Doner Schur Peppler, Toronto, and Doner & Co. Ltd., London, although it does not break out results from those two shops. The agency's minority holding in Luscombe & Co., Port Melbourne, Australia, is not part of agency totals.

Officer: H.D. Fried, chmn exec committee.

Headquarters: W.B. Doner & Co./25900 Northwestern Highway/Southfield, Mich. 48075/Phone: 810-354-9700/Fax: 810-827-0880.

W.B. Doner & Co./400 E. Pratt/Baltimore, Md. 21202/Phone: 410-347-1600/Fax: 410-385-9324.

49 Duailibi Petit Zaragoza

Organization totals ($ in millions)

Worldwide Gross income $43.6 25.4 71.6

Volume 166.5 96.9 71.8

Employees 373 300 24.3

In this article:
Most Popular