TOP 50 SYNDICATED SHOWS RANKED BY AD PRICE

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Estimated cost of a 30-second commercial among the top 50 barter syndicated TV series.

"Friends"* $140,000

"Seinfeld"* 137,000

"Entertainment Tonight" 105,000

"Home Improvement"* 102,000

"Fraiser"* 93,000

"X-Files"* 89,000

"The Simpsons"* 69,000

"Wheel of Fortune" 69,000

"ER"* 66,000

"Extra" 65,000

"Jeopardy!" 63,000

"The Oprah Winfrey Show" 60,000

"Star Trek: Deep Space 9" 59,000

"Hercules" 47,000

"Hollywood Squares" 47,000

"Mad About You"* 46,000

"Xena, Warrior Princess" 46,000

"The Nanny"* 45,000

"The Rosie O'Donnell Show" 39,000

"Access Hollywood" 38,000

"Baywatch" 37,000

"Judge Judy" 35,000

"Earth: Final Conflict" 34,000

"Stargate SG-1"* 34,000

"National Geographic Explorer" 32,000

"Walker, Texas Ranger"* $31,000

"VIP" $27,000

"Inside Edition" 25,000

"New York Undercover" 23,000

"NYPD Blue"* 23,000

"Roseanne"* 23,000

"Live With Regis and Kathi Lee" 22,000

"Pensacola: Wings of Gold" 22,000

"Mortal Kombat" 21,000

"Real TV" 21,000

"The Jenny Jones Show" 20,000

"The Jerry Springer Show"** 20,000

"The Crow: Stairway to Heaven" 19,000

"Ricki Lake" 19,000

"Sister, Sister"* 19,000

"Night Man" 18,000

"Siskel & Ebert" 18,000

"Montel Williams Show" 17,000

"Sally Jessy Raphael Show" 16,000

"Wild Life Adventures"** 16,000

"Hard Copy" 15,000

"Judge Mills Lane" 14,000

"Maury" 12,000

"People's Court" 11,000

"Judge Joe Brown" 8,000

Source: Advertising Age survey of national barter syndication buyers based on Nielsen Media Research's 50 top-rated shows through Oct. 25, 1998. Unit rates are based on average price paid for a 30-second unit, after audience adjustments are factored in for cash refunds.

**Only one agency reporting.

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