WHO'S ON TOP IN ASIA/PACIFIC (CHART)

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1994 gross % 1994 Asia/ 1994

Asia/Pacific change Pacific GAAP

gross income from billings by gross

Rank Agency by equity 1993 equity income

1 Dentsu Inc. $1,531.2 17.3 $11,439.5 $1,536.4

2 Hakuhodo $732.4 15.6 $5,425.9 $733.8

3 McCann-Erickson Worldwide $209.7 10.5 $1,398.5 $208.8

4 Tokyu Inc. $201.6 16.9 $1,556.6 $201.6

5 Asatsu $190.2 10.2 $1,524.2 $190.2

6 Daiko $182.6 11.5 $1,443.7 $182.6

7 J. Walter Thompson Co. $146.9 21.2 $971.8 $141.5

8 Dai-Ichi Kikaku $116.3 5.5 $947.8 $117.0

9 Dentsu, Young & Rubicam $113.0 9.1 $790.8 $114.6

10 Cheil Communications $109.8 4.6 $572.6 $109.8

11 Bates Worldwide $104.0 21.9 $832.4 $114.7

12 Leo Burnett Co. $102.1 16.1 $675.0 $102.9

13 Ogilvy & Mather Worldwide $97.2 0.1 $620.8 $80.1

14 DDB Needham $79.0 19.1 $522.7 $76.3

15 Saatchi & Saatchi Advertising $68.0 55.5 $544.2 $71.1

16 Lintas Worldwide $63.6 10.3 $424.4 $64.0

17 Clemenger/ BBDO $57.8 19.7 $361.5 $57.8

18 True North Communications $53.0 8.2 $357.4 $50.9

19 D'Arcy Masius Benton & Bowles $48.2 7.6 $328.0 $35.2

20 BBDO Worldwide $40.0 8.3 $257.7 $14.8

Figures are in millions of U.S. dollars. As a courtesy to readers, AAI lists totals based on Generally Accepted Accounting Principles: Equity less than 50% is excluded; if any agency owns 50% or more equity, 100% of gross income is included. Agencies that did not report any offices outside their home country are not eligible for rankings. Source: Advertising Age International

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