Senora Rushmore is open to an association with a multinational agency network but is not considering selling more than 10% stake at present.
The agency's founders are Miguel Garcia Vizcaino, former executive creative director at Tiempo BBDO; Marta Rico, creative director at BBDO; and Roberto Lara, former managing director at the agency. The three executives are well-known in the Spanish industry for their highly-acclaimed work for PepsiCo, Renault's Clio marque and telecoms company Retevision.
With a 10-strong team, the agency expects to garner an estimated $3 million in business in its first year. The agency's first client has been one of the country's most established soccer clubs, Atletico de Madrid, which, after a considerably successful run in recent years,has now been relegated to the second division. "One year in hell" is the campaign's tongue-in-cheek tagline.
Copyright October 2000, Crain Communications Inc.