×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Top cable advertisers up $

Published on .

Marketers in the top 10 ad categories boosted spending in basic cable TV an average of 23.1% last year, according to the Cabletelevision Advertising Bureau. The figures are based on a CAB analysis of data from Competitive Media Reporting. The categories posting the largest gains were telecommunications, up 81%; computers and software, up 72.3%; and financial, up 41.5%.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: