WHO'S ON TOP IN EUROPE (CHART)

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Who's on top in Europe

1994 gross % 1994 1994

European change European GAAP

gross income from billings by gross

Rank Agency by equity 1993 equity income

1 Euro RSCG $612.0 -10.1 $4,210.6 $612.0

2 Publicis Communications $429.9 -5.7 $2,877.0 $427.5

3 McCann-Erickson Worldwide $359.1 -3.5 $2,395.3 $359.1

4 Ogilvy & Mather Worldwide $340.1 -4.7 $2,985.8 $339.7

5 Young & Rubicam $339.0 2.9 $2,398.1 $368.8

6 Grey Advertising $310.8 -0.5 $2,121.7 $325.7

7 J. Walter Thompson Co. $308.6 -3.4 $2,185.3 $296.2

8 Lintas Worldwide $299.0 -2.8 $1,994.6 $299.0

9 DDB Needham Worldwide $296.7 4.9 $2,125.9 $295.4

10 BBDO Worldwide $292.3 5.2 $2,042.1 $334.5

11 Saatchi & Saatchi Advertising $264.5 7.1 $2,116.4 $288.3

12 D'Arcy Masius Benton & Bowles $249.0 3.4 $2,108.3 $247.7

13 Bates Worldwide $243.5 -0.7 $1,947.6 $251.7

14 Lowe Group $170.3 -3.8 $1,163.2 $180.5

15 BDDP Group $165.1 -18.1 $944.9 $165.1

16 Leo Burnett Co. $154.4 -0.4 $1,102.8 $154.9

17 TBWA Advertising $101.5 10.7 $729.4 $104.7

18 Ayer Europe $73.1 -0.3 $520.0 $73.1

19 FCA Group $66.1 -12.3 $441.1 $80.6

20 Testa International $56.2 -6.4 $438.8 $51.7

Figures are in millions of U.S. dollars. As a courtesy to readers, AAI lists totals based on Generally Accepted Accounting Principles: Equity less than 50% is excluded; if any agency owns 50% or more equity, 100% of gross income is included. Agencies that did not report any offices outside their home country are not eligible for rankings. Source: Advertising Age International

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