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Published on .

Coca-Cola Co. and Procter & Gamble Co. named Donald Knauss and Michael Bearn as top executives for the yet-to-be-named juice and snack company, according to internal memos. Mr. Knauss, 50, currently president-CEO of the Minute Maid Co., will become president of juice and snacks for North America. Mr. Beam, 49, currently vice president-finance for P&G's food and beverage global business unit, will become chief financial officer. Both will maintain their current positions and report to the new company's previously named CEO, Don Short, while awaiting regulatory approval.

Copyright March 2001, Crain Communications Inc.

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