TOP HISPANIC MARKETS BY AD SPENDING AND POPULATION

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Rank by Rank by

total Hispanic Gross Expenditures in millions

expenditures population DMA TV Radio Print Total

1 1 Los Angeles $155.00 $94.75 $65.24 $314.99

2 3 Miami-Fort $73.00 $53.37 $30.00 $156.37

Lauderdale

3 2 New York $57.50 $42.67 $28.09 $128.26

4 5 Chicago $27.30 $22.47 $12.50 $62.27

5 4 San Francisco-$26.33 $18.34 $2.95 $47.62

Oakland-San Jose

6 6 Houston $23.00 $18.40 $6.00 $47.40

7 7 San Antonio $17.68 $19.19 $2.00 $38.87

8 9 Dallas-Fort $20.00 $10.23 $4.49 $34.72

Worth

9 10 San Diego $18.03 $5.80 $2.91 $26.74

10 15 Sacramento- $15.00 $8.67 $0.80 $24.47

Stockton-Modesto

TOTAL $432.84 $293.89 $154.98 $881.71

Source: 1997 Hispanic Business.Hispanic market ad spending

Medium Gross expenditures in millions

Network & National TV $452.60

Local TV $327.00

National Radio $90.00

Local Radio $285.00

National Newspaper $65.18

Local Newspaper $97.77

Magazine $38.90

Out-of-Home $51.40

TOTAL $1,407.85

Source: 1997 Hispanic Business.

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