WHO'S ON TOP IN LATIN AMERICA (CHART)

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1994 gross % 1994 Latin 1994

Latin America change America GAAP

gross income from billings by gross

Rank Agency by equity 1993 equity income

1 McCann-Erickson Worldwide $171.8 14.5 $1,145.9 $171.8

2 J. Walter Thompson Co. $98.8 42.3 $564.7 $92.2

3 Young & Rubicam $77.2 20.8 $514.9 $75.0

4 Leo Burnett Co. $64.3 5.9 $428.4 $65.3

5 Lintas Worldwide $59.8 -1.7 $398.8 $58.4

6 Ogilvy & Mather Worldwide $58.5 -35.7 $324.6 $55.8

7 Grey Advertising $41.0 15.9 $265.7 $33.8

8 BBDO Worldwide $39.6 12.8 $193.6 $46.6

9 D'Arcy Masius Benton & Bowles $27.1 10.7 $161.4 $11.4

10 True North Communications $25.0 -14.9 $165.8 $28.5

11 Saatchi & Saatchi Advertising $12.0 16.6 $95.8 $11.2

12 DDB Needham Worldwide $5.4 37.8 $36.2 $5.5

13 Bozell Worldwide $4.7 12.3 $34.9 $0.2

14 Lowe Group $3.7 -0.6 $24.4 $5.0

15 N W Ayer $1.6 7.4 $8.7 0.0

Figures are in millions of U.S. dollars. As a courtesy to readers, AAI lists totals based on Generally Accepted Accounting Principles: Equity less than 50% is excluded; if any agency owns 50% or more equity, 100% of gross income is included. Agencies that did not report any offices outside their home country are not eligible for rankings. Source: Advertising Age International

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